1. DC Women's Business Center Sponsored by: U.S. Small Business Administration Operated by: Business at the Next Level: Location, Location, Location

2. DC Women's Business Center Location, Location… Website? Agenda: Considerations for choosing a location Maximize revenue in your space Considerations for getting online Maximize your web presence

3. Considerations for Location Does it fit your Business Plan? Marketing Financials Operations Need for additional resources Parking & Transportation Usefulness of the space Rent Your work style Clientele

4. DC Women's Business Center Maximize Your Space Run the Numbers Costs vs. Revenue Check your margins! Ex: Hair Salon 4 Chairs, 3 rented out In-store space for beauty products CostsRevenue Rent: $5000Chair Rental x 3: $4000 Supplies: $300Your Services: $4480 Insurance, Permits:$200 Product Sales: $2500 Utilities: $400 Inventory: $1300 Total: $7,200Total: $10,980

5. DC Women's Business Center Maximize Your Space, cont. Move Product Sales Online: Reduce Costs Increase space available May reduce product sales temporarily CostsRevenue Rent: $5000Chair Rental x 4: $5300 Supplies: $300Your Services: $4480 Insurance, Permits:$200Product Sales: $2000 Utilities: $400 Inventory: $1000 Build-out loan payment: $200 Total: $7,100Total: $11,780 Install another chair : Increase Revenue Open new markets and increase brand awareness

6. DC Women's Business Center Considerations for Online Space Content is King! SEO – Search Engine Optimization “Pull Marketing” Staying relevant May have to purchase office equipment Potentially serves international market Receiving payment online Lower cost on rent Hosting costs Your time! Home Office/Online Considerations

7. DC Women's Business Center Online Resources Build it yourself vs. Hiring someone to build your website Facebook, LinkedIn, Twitter, Pintrest Track Your Progress E-Commerce platforms