1. NHTV ACADEMIC PRE- MASTER SBM NHTV ACADEMIC PRE- MASTER SBM Sybille Van Hoof E-mail Hoof.S@nhtv.nl@nhtv.nl presentation by PROGRAM MANAGER

2. INTERESTED IN BUSINESS RELATED STUDIES ON THE LEVEL MASTER OF SCIENCES AT AN ACADEMIC (wo) UNIVERSITY? GO FOR THE PRE-MASTER GRADUATION TRACK AT NHTV STRATEGIC BUSINESS MANAGEMENT AND MARKETING INTERESTED IN BUSINESS RELATED STUDIES ON THE LEVEL MASTER OF SCIENCES AT AN ACADEMIC (wo) UNIVERSITY? GO FOR THE PRE-MASTER GRADUATION TRACK AT NHTV STRATEGIC BUSINESS MANAGEMENT AND MARKETING

3. Graduation track in YEAR 4  1 YEAR = 70 ECTS scientific program in year 4  TOP UP = academic pre- master status BRIDGING THE GAP BETWEEN A PROFESSIONAL BACHELOR LEVEL AND AN ACADEMIC BACHELOR LEVEL BRIDGING THE GAP BETWEEN A PROFESSIONAL BACHELOR LEVEL AND AN ACADEMIC BACHELOR LEVEL GRANTING DIRECT ACCESS TO GRANTING DIRECT ACCESS TO MASTER OF SCIENCE in MASTER OF SCIENCE in Business related studies Business related studies

4. TWO DEGREES – TWO AWARDS (diploma) 1.Professional bachelor degree and diploma in the major of your academy (fourth year specialisation = Academic Premaster SBM) 2. Academic Premaster Degree and Award: NHTV Pre-Master Certificate GRANTING DIRECT ACCESS TO MASTER of SCIENCES PROGRAMS at several academic universities.

5. ACCESS TO MASTER of SCIENCE PROGRAMMES  UniversityFaculty Master programme  Vrije Universiteit Economics social and MSc in Management(Eng) Brussel (VUB) and political sciences MSc Bedrijfsvoering (NL)  Maastricht (UM)Economics & Business MSc International Bus. Administration MSc Strategy & Innovation Mu School of Business MSc Strategic Marketing and Economic MSc Organization, change, Consultancy Manag. MSc Learning (HRM) MSc Learning (HRM) MSc Supply Chain Ma MSc Supply Chain Ma DOUBLE DEGREE SBE+QUT QUEENSLAND MSc Int. Business + MSc Marketing or Integrated Marketing or Integrated or Marketing communications or Marketing communications SBE + NOVA - LISBOA SBE + NOVA - LISBOA

6. MSc programmes  UniversityFaculty Master programme  Nyenrode MSc in Management tracks: General Management tracks: General Management Marketing Management Marketing Management International Business International Business Financial Management Financial Management  Amsterdam (UvA ) Economie en MSC Business Studies Bedrijfskunde tracks: Marketing & strategy Leadership & organisation Leadership & organisation Entrepreneurship & innovation Entrepreneurship & innovation Creative Industries International management Creative Industries International management

7. Msc programma’s  University of TwenteManagement & Bestuur MSc Business Administration Tracks: Service Management Human Resource Management International Management Tracks: Service Management Human Resource Management International Management  Tilburg (UVT)Social Sciences MSc of Leisure Studies MSc Human Resource Ma (extra premaster of 24 ects)  Several more ( Wageningen, Warwick etc.)

8. WHAT’S IN A NAME? Master versus Master of Sciences  Sector related  Specific field scope ex. Media industry, Tourism,  Offered at an University of Applied Science of Applied Science  Title: Master at every university at every university HBO of professional Master HBO of professional Master  All sectors  General scope Business ex. Strategic marketing or ex. Strategic marketing or management management  Offered at an Scientific University  Tittle: Master of Science Legally protected Academic Premaster mandatory

10. NHTV Academic Premaster is embedded in your prof. bachelor TWO MAIN BENEFITS FOR GRADUATION STUDENTS 1. Gain one year in their academic educational program to a Master of Science NHTV Academic Premaster is embedded in your prof. bachelor TWO MAIN BENEFITS FOR GRADUATION STUDENTS 1. Gain one year in their academic educational program to a Master of Science

11. The Dutch government won’t allow pre-masters students to receive study finance. students registered in a bachelor program can receive study finance. NHTV Academic Premaster is embedded in your bachelor program 2. Study finance

16. HZ UNIVERSITY OF APPLIED SCIENCES – Scaldis Academy

17. Scientific premaster focus EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES  SKILLS: SCIENTIFIC RESEARCH skills for business applied research (graduation project) SCIENTIFIC RESEARCH skills for business applied research (graduation project) skills in academic reading analysing and writing skills in academic reading analysing and writing  KNOWLEDGE : theoretical discussion in courses, coursework and research project  ATTITUDE towards critical and intellectual leadership and professional business performances

18. 5 MODULES = 42 ects  SBM 1: STATISTICS/ RESEARCH METHDOS (12 ects)  SBM 2 :SOCIOLOGICAL APPROCH CONSUMER BEHAVIOR (4 ects) CONSUMER BEHAVIOR (4 ects)  SBM 3: BUSINESS ADMINISTRATION Management, Finance, HRM ( 9 ects) Management, Finance, HRM ( 9 ects)  SBM 4: GLOBAL STRATEGIC MARKETING (9 ects) Marketing communication, CRM – E- business Marketing communication, CRM – E- business  SBM 5: RESEARCH PRACTICA REPORTS

19. GRADUATION: Scientific Research project: 28 ECTS  Business applied: practical recommendations based on scientific research: For a company in a sector of your choice: sports, event market, tourism, hospitality, transports, media industry. vitality or … telecommunications, banking etc. For a company in a sector of your choice: sports, event market, tourism, hospitality, transports, media industry. vitality or … telecommunications, banking etc.  Scientific research meeting academic standards Intensive research coaching:research practica personal tutor and supervision, intervisions etc Intensive research coaching:research practica personal tutor and supervision, intervisions etc  14 weeks fieldwork: here or abroad  thesis or dissertation writing and defense

20. EXAMPLES RESEARCH  What is the rule of teambuilding in a change process of a company?  How can the use of e-commerce or social media increase competitors advantage on the Media market?  How will quality service management influence customer satisfaction in the …. Business?  Efficiency of marketing actions?  Etc.  there is research topic list available VISIT : WWW.NHTV.NL/SBMVISIT : WWW.NHTV.NL/SBM WWW.NHTV.NL  RESEARCH  ABSTRACTS  RESEARCH  ABSTRACTS

21. Year planning  START: week 35 = 1 week earlier than the normal programs at NHTV  3 x 10 weeks NHTV: modules and research coaching Term 1: lectures and get started in the research Term 1: lectures and get started in the research project, academic skills project, academic skills Term 2: lectures and appraisal of research topic in the Term 2: lectures and appraisal of research topic in the business context of the company business context of the company Term 3: lectures and Research project  research proposa and operational research plan Term 3: lectures and Research project  research proposa and operational research plan  14 weeks fieldwork and thesis writing here or abroad: starting in March  Dissertation oral defense first week July

22. Unique Selling Points of this premaster program Direct ACCESS into a Master of Science title Two degrees in one year  you gain one year  study finance still possible At NHTV: small community and personal coaching  you are not a number!  small group of super motivated students High qualified Scientific Universities as a partner Ex.: Free Brussels = centre of European institutions  networking and employment option afterwards  Nyenrodian network!  Amsterdam Business School!

23. 1. Heavy content means intellectual challenge for students and lecturers 2. Individual support, research practica and tutorials to reach the academic standards reguired at the university 3. Broad scope = broad options on a job 4. Access to strategic leadership functions in a sector of choice: (Tourism? Leisure? Fashion? Media? Vitality? Telecommunication? Banking? ?? 5. International classroom and networking Strengths the NHTV Academic pre-master SBM:

24. For whom?  ALL GRADUATION STUDENTS WITH 180 ECTS OBTAINED – No fails  Short track students  all NHTV academies (ILM,TM,ITMC,HM,FM, SLM, M&EM) and Scaldis Academy HZ University  English  External students to NHTV: special conditions (ask for them in a mail to Hoof.S@nhtv.nl) (ask for them in a mail to Hoof.S@nhtv.nl)

25. STUDENT PROFILE  INTELLECTUAL CHALLENGE  BUSINESS ORIENTED  CURIOUS - INVESTIGATING  TOP OF OUR STUDENTS  AMBITIOUS  INTERCULTURAL  OPEN AND LEARNING

26. ADMISSION SELECTION PROCEDURE: numerus clausus 45 students MOTIVATION LETTER, CV WITH PHOTO and RESULT LIST: 180 ECTS – NO FAILS To be send to: Hoof.S@nhtv.nl: Hoof.S@nhtv.nl INTAKE INTERVIEW: Sybille Van Hoof, room N2424 ENROLLMENT COSTS NHTV STUDENTS: - NHTV regular statutory fee - M&EM students: M&EM fee - 250 EURO EXTRA COSTS (Assessment test Profiles XT) BACHELOR STUDENTS EXTERNAL TO NHTV:  NHTV institution fee

27. THANKS FOR YOUR ATTENTION GRAB YOUR FUTURE NOW!!! WWW.NHTV.NL/SBM Sybille Van Hoof E-mail Hoof.S@nhtv.nl