1. Photographic Composition Basic elements of composition help strengthen all types of photographs and digital images Quality and eye catching images are essential in publishing

2. Colour There has been a tremendous amount of research on how color affects human beings and some of this research suggests that men and women may respond to colors differently. Color affects us emotionally, with different colors evoking different emotions.

3. Colour

4. The vocabulary of color includes: Hue: refers to the names of the primary colors, red, green and blue. Value: lightness and darkness of the color - the amount of white or black added. Intensity: the purity or saturation of the color Monochromatic color: use of one color where only the value of the color changes Analogous colors: colors that are adjacent to each other on the color wheel, e.g. yellow and green

5. Colour

7. Dominance The main subject matter is where your eye is first drawn to and returns to.

8. Dominance

9. Subordination Secondary objects in the photograph that can help strengthen the dominant element

10. Subordination

11. Rule of Thirds Divide the photo into thirds both vertically and horizontally; dominant subject should usually fall onto one of the four interest areas or points you have created

12. Rule of Thirds

16. Eye Flow Elements in individual photographs that lead the eye into and through the image

17. Eye Flow

18. Contrast Near black areas versus white (or lighter) areas of the photograph; can be used to help bring out or emphasize the dominant element

19. Contrast

20. Mood Every photograph should create some kind of mood, be it happy, sad, thoughtful; wait for the right moment that captures the overall feeling of the event

21. Mood

22. Leading Lines Real or imaginary lines that lead the eye into the dominant element

23. Leading Lines

24. Framing Technique in which the dominant element or subject is framed by other objects

25. Framing

26. Angle of View Think about the angle that will give you the best photograph in every shooting situation; avoid always using straight-on shots; get higher than or lower than your subjects

27. Angle of View

28. Texture Sharp photographs should include detailed patterns so they seem very real, true to life

29. Texture

30. Rhythm Rhythm refers to the regular repeating occurrence of elements in the scene just as in music it refers to the regular occurrence of certain musical notes over time. In photography the repetition of similar shapes sets up a rhythm that makes seeing easier and more enjoyable. Rhythm is soothing and our eyes beg to follow rhythmic patterns.

31. Rhythm

32. Balance Balance implies that the visual elements within the frame have a sense of weight. Large objects generally weigh more than small objects and dark objects weigh more than light colored objects. A heavy weight on one side can be balanced by a lighter weight on the other side if the lighter weight is located at a greater distance from the fulcrum.

33. Balance

34. Backgrounds In most cases keep them simple; make sure the background adds to, not distracts, from your dominant subject

35. Overall Simplicity The photograph should have some kind of overall appeal, be it newsworthy or featured; usually means combining lots of these general compositional elements