1. BLB10089-3 Tutor Pete Considine1 Strategy Staffordshire University Evaluating Strategic Options Pete Considine

2. BLB10089-3 Tutor Pete Considine2 Success Criteria of Strategic Options SuitabilityAcceptability Feasibility

3. BLB10089-3 Tutor Pete Considine3 Exhibit 10.4 Strategic Options

4. BLB10089-3 Tutor Pete Considine4 Evaluation Tools for Assessing Suitability TOWS Matrix Relative suitability of options Ranking strategic options Decision trees Scenarios

5. BLB10089-3 Tutor Pete Considine5 TWOS on Robin Hood (model from Johnson et al, 2005 Exploring Corporate Strategy Opportunities 1.Unpopularity of Prince John 2.Join forces with the Barons’ in plot to return King Richard 3.Transit tax 4.Geographical expansion Threats 1.Lack of game and food supplies (Growing number of band members – draining all the resources) 2.Revenues in decline 3.Retribution if caught conspiring 4.Travellers avoiding forest Strengths 1.Willingness & loyalty of men 2.Large numbers 3.Allies in farmers and townsfolk 4.Income not taxed 5.Reputation Weaknesses 1.Lack of discipline amongst the group 2.Vigilance in decline 3.Loss of control within the band (Lack of focus/direction of men when not raiding) 4.Band too large –risk of capture S3, O2 Objective to work with Allies to Return King Richard Etc etc W3, O4 Objective: Overcome risk of capture by moving into new areas Etc S2, T1 Deploy spare resources to source food supplies Wx,Ty etc

6. BLB10089-3 Tutor Pete Considine6 Assessing Acceptability Return Profitability Cost-benefit Real options Shareholder value analysis Risk Financial ratios Sensitivity analysis Stakeholder reactions

7. BLB10089-3 Tutor Pete Considine7 Ref JLThompson Strategic Management 4 th ed chp 19

8. BLB10089-3 Tutor Pete Considine8 Ref JLThompson Strategic Management 4 th ed chp 19

9. BLB10089-3 Tutor Pete Considine9 Ref J. L. Thompson Strategic Management (2001)

10. BLB10089-3 Tutor Pete Considine10 Ref J. L. Thompson Strategic Management (2001)

11. BLB10089-3 Tutor Pete Considine11 Ref J. L. Thompson Strategic Management (2001)

12. BLB10089-3 Tutor Pete Considine12 Ref J. L. Thompson Strategic Management (2001)

13. BLB10089-3 Tutor Pete Considine13 Ref J. L. Thompson Strategic Management (2001)

14. BLB10089-3 Tutor Pete Considine14 Ref J. L. Thompson Strategic Management (2001)