1. Lifestyle Modeling and Visualization Catherine Havasi, Ryan MacDowell, Rob Speer, and Marko Popovic

2. Why Model Lifestyles? Over time, a person’s and a community’s spending habits change. Understanding this change is useful –For a person –For the bank –For area businesses

3. What could be a lifestyle? What you do –Travel, go to coffee shops and bakeries Classes of purchases –Clothing and shoes, power tools and gas grills Franchises you frequent –Starbucks and The Gap, Walmart and Burger King Whatever you want to look at!

4. What does this do? Analyze and visualize the space of area businesses and derive “lifestyle gradients” Show how people move through this space over time

5. Open Mind Common Sense Unspoken assumptions we use in reasoning Collecting common sense from the internet 750,000 assertions, 15,000 users Lots of different types of knowledge –“A dog is a mammal” –“The last thing you do when you cook is clean up the kitchen.”

6. AnalogySpace Technique for learning, reasoning, and analyzing using common sense AnalogySpace can: –generalize from sparsely-collected knowledge –confirm or question existing knowledge –classify information in a knowledge base in a variety of ways Can use the same technique to group other things: businesses, people, communities

7. How does it do it? Make a Business Space –From business data –From customer’s spending patters –From customer’s reviews on the internet Discover (or set) lifestyle gradients Given a person’s statement show how they move through this space over time

8. Demos!

9. How we put this together We create an space using information about what companies sell and common sense. Take a person’s statement use that to place them in the space. Move them through the space as their spending habits change over time. –x and y coordinates, RGB color values, size…

10. Where we go from here We can create a space using people’s spending patterns. We can take into account reviews and pricing information from online sources. –Shopping blogs, Yelp, company websites Extend to communities - find how groups of people spend money in a given area.

11. Common Sense Computing CSCI Homepage: –http://csc.media.mit.edu/http://csc.media.mit.edu/ AnalogySpace –http://analogyspace.media.mit.edu/http://analogyspace.media.mit.edu/ Open Mind Common Sense –http://commons.media.mit.edu/http://commons.media.mit.edu/ I can be reached at: havasi@media.mit.edu