1. Ethical Issues and IT Use/IFA ShopSense Case
MI 720 Session #11
Ethical Issues and IT Use/IFA ShopSense Case

2. Session #11: Ethical Issues and IT Use
Agenda
Due date reminders
Final exam info
Team Presentations
IFA/ShopSense Case – Ethics & Customer Analytics
Robert G. Fichman – MI 720 IT for Management Slide 2

3. Robert G. Fichman – MI 720 IT for Management Slide 3
Upcoming Due Dates
Monday Dec 5th by midnight:
3rd blog post (note, you’re welcome to keep blogging if you want…)
Wed Dec 7th by midnight:
Have at least 6 comments (again, you can keep making comments after Wednesday)
Friday Dec 9th by midnight:
Complete peer reviews of students’ blogs
Nominate issues to discuss in the course wrap/exam review (optional)
Monday Dec 12th by midnight:
Nominate candidate exam questions (optional)
Wed Dec 14th by midnight:
Complete wiki project peer reviews
Robert G. Fichman – MI 720 IT for Management Slide 3

4. Robert G. Fichman – MI 720 IT for Management Slide 4
Final Exam
Will be held Friday Dec 16th 11am-1:00 pm
Section 1: Fulton 130, Section 2: Fulton 150
Main Focus: Managerial, not technical
Except, you have to understand key features of technologies to really understand managerial implications…
Exam will be open book & open note, closed computer
Emphasis: Analysis and applications
Format: Essay
Will have some choice on which questions to answer
Will curve if necessary. Rarely necessary.
Robert G. Fichman – MI 720 IT for Management Slide 4

5. What are you responsible for?
All required readings & cases, all class discussions
Readings: Should master key concepts and frameworks
Especially important: Lecture notes (Sessions 2, 4, 10, 11, 12), Gallaugher chapters on Strategy and Social Media, “Options Thinking” Article
Cases: Should be familiar with the high points of each case, and know where to look for reminders on key details. But don’t need to memorize details
See study guide to be posted on the wiki for details
Not responsible
Tech basics web site, optional readings, team wiki projects, blog postings, individual wiki pages
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6. Robert G. Fichman – MI 720 IT for Management Slide 6
Example question
Suppose that Dean Boynton has observed the ways that the IT faculty have been using Wiki technology to support teaching and would like to see this be adopted as a standard by the CSOM faculty, both to host course materials and to introduce the benefits of social media to the education process. The faculty, as you know, currently use a variety of alternatives to Wiki technology: WebCT Vista, regular Web pages, or nothing. Which deployment barriers do think would present the greatest difficulties for this proposed initiative? Why? How, specifically, should these barriers be over come?
Robert G. Fichman – MI 720 IT for Management Slide 6

7. Essay Questions – Likes & Dislikes
Answers that are clear, and concise
Answers that show good insights and a depth of understanding
Answers that cover the most important issues pertaining to the topic of a question
Answers that are in your own words
Dislikes
Answers that do not stay focused on the specific question (or questions) asked.
Answers that are “generic” rather than tailored to the specifics of the example.
Answers that include “filler”, such as repeating the question, or unnecessary introductory phrases
Answers repeat verbatim material from an article or slides without indicating you understand those passages
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8. IFA/ShopSense – Proposed collaboration

9. Robert G. Fichman – MI720 IT for Management Slide 9
Ethical Principles
Utilitarianism
Rawls' "Veil of Ignorance" Principle
Universal Application Principle
Golden Rule
Shining Light Principle
Human Rights
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10. Is it the proposed collaboration good business?

11. Alternative ways to proceed?

12. 5 Barriers to an Ethical Organization [Brazerman & Tenbrunsel 2011]
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13. Robert G. Fichman – MI720 IT for Management Slide 13
Wrap up on IT Ethics
Why does IT lead to new ethical quandaries?
Complexity, intangibility, pervasiveness
The ethical reasoning process
Choose (in advance) the ethical principle to be used to guide you
Identify the key facts that pertain to a particular decision situation.
Apply your ethical principle.
Draw the correct logical conclusion about the suggested ethical course of action based on the facts of the situation, and then choose that course of action.
Avoiding barriers to ethical behavior
Ill-conceived goals, motivated and indirect blindness, slippery slope, overvaluing outcomes
Robert G. Fichman – MI720 IT for Management Slide 13