3. Customer Demands Precise IT investments with immediate impact Solutions provided by trusted, capable experts Connection to like minded communities & marketplaces Ability to differentiate their capabilities to customers Efficiency & innovation New business models New competition

5. Opportunities to strengthen your capabilities Expertise to help you serve customers betterCommunities that spark innovation & connection We are a community borne from our continued commitment to serve the needs of our partners. Our vision for the Microsoft Partner Network is simple—to provide: Together, we can create innovative solutions that drive profitability and sustain competitive advantage.

6. Subscriber “I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.” Competency Partner “I can strengthen my expertise and demonstrate my company’s strengths to customers through commitment within the Microsoft Partner Network.” “I demonstrate my capabilities for small companies.” Advanced Competency Partner “I am recognized by the Microsoft Partner Network for offering ‘best-in-class’ solutions and undergoing a rigorous and auditable approval process customers value.” Starting October 2010… Community and Quick Starts “I have access to industry information, and through the peer network, I connect with Microsoft and other business partners.”

7. Partner Qualification Customer Evidence Assessments Capability Profile Fee 0% Community connects you to: Industry News Networking Software Announcements Innovation

8. Offerings Partner Qualification BizSpark Empower MAPS WebsiteSpark Customer Evidence Assessments Capability Profile Fee 100% 0% With subscriptions, start up companies, small business, and new partners can develop their business & seek opportunities with the support of the Microsoft Partner Network.

9. Small & Medium Business CRM & ERP Customer Relationship Management Enterprise Resource Planning Small Business Medium Business Solution Provider Business Productivity Unified Communications Search Business Intelligence Content Management Portals and Collaboration Core Infrastructure Identity and Security Virtualization Systems Management Desktop Platform Server Platform Application Platform Web Development Application Lifecycle Management Data Platform Application Integration Software Development Cross Platform Solutions Learning Mobility Digital Home OEM Hosting Platform Software Asset Management Volume Licensing Authorized Distributor Digital Marketing Project & Portfolio Management ISV

10. Customer Evidence Assessments Capability Profile Fee 0% Competencies help businesses demonstrate their expertise by aligning to business needs, making your certification recognizable to prospective customers. In October 2010, partners eligible for advanced competencies will showcase ‘best-in-class’ solutions that went through a rigorous and auditable approval process to demonstrate customer value. ISV Partner Qualification Product Test Revenue Sales & Marketing Customer Evidence Fee Profile Competency Advanced Customer Evidence Assessments Capability Profile Fee 0% ISV Partner Qualification Product Test Revenue Sales & Marketing Customer Evidence Fee Profile Competency

11. Plan Partner Business & Solution Planning Profitability Modeler Retain Customer Satisfaction Index Social Media e.g. Digital WPC, Windows Azure community Service Phone Support (TAS, TSA, BCPS) Online Technical Forums Active Listening Sell Deployment Planning Tools and Incentives Partner Sales Resources Compete: Comphot Microsoft Financing S+S Partner Tools & Dashboard Demo Showcase on Windows Azure Offers / Rebates/ Channel Incentives Create Demand Microsoft Pinpoint / Solution Finder Partner Marketing Center Digital Marketing for Partners Brand / LogoBuilder Enable Practice Builder/ Services Ready Internal Use Rights (Software) / Digital Distribution Partner Learning Center Green Light (AppCompat) Students2Business MSDN Premium Subscription (Azure)

12. Small Business Specialist “I demonstrate my capabilities for small and midsize companies through the Microsoft Partner Network.” Subscription Offerings “I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.” Registered Member “I have access to industry information, and through the peer network, I connect with Microsoft and other business partners.” Certified and Gold Certified Partners “I can strengthen my expertise and demonstrate my company’s strengths to customers through commitment within the Microsoft Partner Network.” July 2009 to October 2010

13. July 2009November 2009May 2010October 2010 New MPN competency launched Virtualization Partners enrolling or re-enrolling as Gold Certified Partners must have participated in the Customer Satisfaction (CSAT) Index. New MPN competencies launched Desktop Platform Server Platform Systems Management New MPN competencies launched Application Integration Application Lifecycle Management Business Intelligence Business Productivity Content Management Customer Relationship Management Data Platform Enterprise Resource Planning Hosting Platform Identity & Security ISV Learning Medium Business Solution Provider Mobility OEM Portals & Collaboration Project & Portfolio Management Search Small Business Software Asset Management Unified Communications Volume Licensing Web Development Advanced competencies introduced Enhanced competency benefits available New MPN competencies launched Authorized Distributor Digital Home Digital Marketing New partner logos are available for partner use.

15. Businesses experience an average 12.5% gain in annual revenue growth for every 10% increase in customers who are loyal. A 5% increase in customer retention can result in a 75% increase in aggregate lifetime profits from a customer.

16. You are the direct link to our joint customers Partners deliver 96% of Microsoft’s revenue We are in this together to drive customer satisfaction and business growth in a dynamic economy “The economic climate has already led to sharp cuts in marketing budgets, and more are inevitable. When figuring out the best way to allocate ever-scarcer resources, there's one crucial principle to remember: Keeping customers you already have is a lot easier – and less expensive – than trying to land new ones.” ‡

17. KPI Dashboard “CSAT Index is a fantastic tool, which not only helped us to achieve Gold Certified status, but also positively influenced our service offering.” – Peter Stevens, Managing Director, AK Computer Services Ltd “CSAT Index is a fantastic tool, which not only helped us to achieve Gold Certified status, but also positively influenced our service offering.” – Peter Stevens, Managing Director, AK Computer Services Ltd

18. Perform CSAT Survey Go to: https://partner.microsoft.com/global/salesmarketingsection/smcsat Every associated individual can perform a survey Receive minimum 10 customer responses from at least 2 different companies You can survey multiple people at the same organization You can only use up to 8 responses (from different individuals) of the same company Receive the answers the 23rd of the month prior to your anniversary date

19. Three simple steps to launch your survey View and select questions Create custom questions Add logo Design Survey Upload contacts View and edit contacts Manage contact history Manage Contacts Select invitation options Change company name Launch survey Download survey URLs Manage Invitations 1 2 3 Let’s have a Look Let’s have a Look

20. View Trended Net Satisfaction (NSAT) Segment Your Customer Base According To Loyalty Determine Revenue Implications of Changes In Satisfaction Performance Understand Loyalty Drivers View Trended Net Satisfaction (NSAT) Segment Your Customer Base According To Loyalty Determine Revenue Implications of Changes In Satisfaction Performance Understand Loyalty Drivers Quickly View Summary of Your Performance Against KPIs Drill Into Detailed Analytics Quickly View Summary of Your Performance Against KPIs Drill Into Detailed Analytics Compare customer perceptions with the partner’s perception of itself

22. Registered Members Microsoft Action Pack/Empower Certified Partners Receive up to 25 licenses Maximum of 100 licenses Gold Certified Partners Receive up to 100 licenses Maximum of 500 licenses Additonal licenses per Competency Specific additional licenses Licenses may be shared between headquaerters & locations

23. Internal Use Licenses Development & Testing licenses Training Licenses For employee training purposes only Demonstration licenses Sales & Marketing people can use it Showcase products Can not be left at customer site

24. Licensing Statement

26. Additional discount as Certified or Gold Certified partner Any edition of the Visual Studio development system with an MSDN Premium Subscription 20% discount off the regular Open License price Visual Studio 2008 Through Authorized Distributors

28. ISV Developer Support What? Find sample code Learn about best practices Review posts & Post questions Receive advice about Microsoft Platform design & Development Receive answers related to: Microsoft ASP.NET, Microsoft Silverlight, Microsoft Expression, SQL Server, Windows Presentation Foundation, Microsoft Visual Studio, C++, and C# SLA’s = 8 Business hours Gold & Certified ISV’s Registered Members in the Empower for ISVs program

29. ISV Advisory Hours Work with a Microsoft Technical Consultant for help with Ad hoc development advice and best practice recommendations Code samples Architecture and design guidance reviews Partner enrolled in Microsoft Empower for ISV 10 hours/year Certified Partners active in ISV/Software competency 15 hours/year Gold Certified Partners active in ISV/Software competency 40 hours/year

30. Customizable TAS Extended Web Seminars for Developers Help you ramp up on new technologies Call TAS to order Check ‘The Service catalog ‘ on: https://partner.microsoft.com/ global/40117367 https://partner.microsoft.com/ Check ‘The Service catalog ‘ on: https://partner.microsoft.com/ global/40117367 https://partner.microsoft.com/

31. ISV Advisory Hours

33. Partner Portal www.microsoft.be/partner Local Information Selection of most important information www.partners.microsoft.com International website Additional resources & tools Partner Newsletter Monthly Go to: https://partner.microsoft.com/belux-nl/40057734