1. Storytelling Find stories that support and enhance your brand. Presented by: Adam Hajnos / Art Director Brian Batchelor / Creative Director

3. Storytelling = Branding

4. “Personal Branding is how you define yourself professionally while at the same time, incorporating personal elements that make us who we are.” – Dawn Rasman

5. Define Your Brand What is your Superpower? What compliments do you receive? What are your values? Activity:

6. Define Your Audience Demographics. Shotgun approach vs Primary market Who is your ideal customer?

7. Communicate Your Brand Activity: Create a Personal Statement.

8. Best Practices Keep it short 2 or 3 sentences Be Authentic Make a Connection

9. Build an Audience You don’t have to buy an audience, they will give it to you. Speak, Write, Blog, Tweak, Share, make videos, whatever. Emulate Chefs