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3. Welcome To KFC PRESENTATION

4. Group Members
M.Shahbaz Maraj Roll#26 M.Ahsan Roll#80 Alia Mehmood Roll#82 M.Afzal Roll#73 Adnan Ashfaq Roll#22

5. KFC
History
One man operation
Starts in 1930 by Harland Sanders the founder of KFC
Named as the dining area "Sanders Court & Cafe."
In 1939 "Sanders Court & Café” was rebuilt named as KFC.
In 1960, 190 KFC franchisees and 400 franchise units in the U.S. and Canada.
Cupola
. “The KFC business in Pakistan will be a part of this entity,” stated the Cupola Group.
Cupola holds the master franchise rights to operate KFC in Pakistan since1999.

6. KFC in Pakistan 63 outlets working in Pakistan
North Region including Lahore, Rawalpindi and Islamabad (Punjab).
South Region including Karachi and Hyderabad (interior Sindh).

7. Departments of KFC Marketing Department Finance Department
Operation Department
HRM Department
Quality Control Department

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Marketing Department
All Planning tools for marketing
Under Marketing Manager
Use of 4 P’s (Product, Price, Place, Promotion) and Extended P’s (Physical Evidence, People and Process)
Basic purpose of the marketing department is to advertise its products in the market and keep eye on the competitors that what they are doing.
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Finance Department
Provides close support the business manager on the financial implication of business strategies.
All final accounts of business transactions.
Finance Department analysis the business results and prepares the monthly and quarterly review of business operations.
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10. Operation Department Under Operation Manager.
Following operations and functions.
Cooking
Cleanliness
Administration of restaurant.
Complaint
Handling of the customers
Daily order to procurement Department
Day to day demand forecasting
Daily lectures to crew people
Trained the employees

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HRM Department
Under HRM Manager
To provide highly qualified and competent employees to organization.
Reviewing application form
Interviewing applicants
Inducting new employees
Appraising employees performance
Make a decision about the employees training
Provide a career advice to subordinates
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12. Quality Control Department
Under Quality Manager
Monitoring the quality weight, strength, consistency, color, taste, reliability, finish.
Differentiate the organization from the competitors
No compromise on quality standards
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13. Planning First pillar Strategic Plans
Increase its market worth value of the market and its market share.
Operational Plans
Include launching of a new product to change or innovate its product line for the customers.

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Planning objectives
To expend our organization in all over the Pakistan.
To create and build superior quality for our customers.
To follow Marketing Mix Strategies.
To Generate Superior financial return for KFC and KFC’s employees.
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15. Menu Plans KFC offers different types of products Mighty Zinger
Zinger Burger
Chicken burger
Chicken Mania etc..

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Marketing Mix Plans
Four P’s of Marketing Mix
Product
Price
Place
Promotion
Marketing Mix
Product
Price
Place
Promotion
Customers comes again on batter service
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Reward System
Employees are motivated.
KFC also reward their employees in terms of promotion, incentive, payoff free meals depending on the level of the employee and how much they perform their job well.
Bounces are given to the employees on the basis of "My growth body" points. If the person has 5 points he or she can get benefits in term of financial bonuses.
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18. HR manager control all activities into following ways
Feed forward control
Feedback control
Concurrent control
External control
Employee discipline system
Financial control
Purchasing control
Inventory control
Statistical control
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Feedback Control
Done by the supervisor of the branch or the assistant manager.
Through comment cards, general interviews of employees about KFC management behavior and other related issues.
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Questions and Answers.
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Thank You!
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22. So it’s the time to decide which one you would choose!!!
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ALLAH HAFIZ
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