2. Central Background In accordance with the following College mission statement the Live@ edu campaign must adhere to: The goals for the student section The goals relevant to us in the teaching and learning section Trend – students aware – not informed Action being demanded – incentives, easy

3. Problems and Opportunities Opportunities LIVE presents Problems that need to be addressed Communication response required -video competitions -Better posters -Rewarding classes

4. Goals and Objectives Getting students and lecturers to use the accounts Informing students and lecturers -how to use the accounts -what is LIVE @ EDU -benefits of using the account SMART objectives

5. Key Messages Need to activate their account It’s not hard/easier than they thought Isn’t extra work, only takes a few minutes Outside/after hours contact with lecturers and college

6. Target Audience Students are the primary target Male and female Day and night students All levels of education All ages All levels of computer use and familiarity with technology 24,000 students, 1800 online Lecturers are secondary target All ages All genders All levels of computer use and familiarity with technology 650 lecturers, 90 online

7. Channels Posters Emails Central website Business cards

8. Risk Analysis Risks associated with the campaign Power cutting out Computers failing – too many people using them People not signing up because they don’t want another email address Staff not wanting to sign on because they don’t take the campaign seriously – we’re just students Not being able to cover the promoting needed at other campuses as effectively Misuse of the email in accordance with the video competition

9. Strategy What we want to cover across all campuses Hold competition – video Something fun students can participate in for signing up Re create posters More appealing to the audience Create business cards similar to post cards – remove Microsoft Outlook aspect more compact easier to carry can be referred to later

10. Legal and Ethical Issues We are looking to abide by the Central Institute’s code of conduct by: Avoiding prejudice, racism, sexism - discriminatory content of any kind Considerate of other students and staff - no offensive content We will not promote violence in any of our campaign content We will not promote alcohol, drugs or cigarettes We will adhere to health and safety regulations – mask down cords, keep fire exits clear Will ensure we do not infringe on any copyrights We will not conflict with any services for the disabled or disadvantaged

11. SMART Objectives S S -Specific-Live@Edu M M -Measurable-24,650(24,000 students+650 Lecturers) A A -Achievable-About 22,200 students+ about 560 lecturers to log on R R -Realistic=More than 60% (13,320) students and 50% (280) lecturers T T -Timely=19 th -22 nd April 2010

12. Budget Cash on hand$2000 Office stationary$ Labour costs for IT Technicians * few days work$ Labour cost for Graphic Designers * few days work$ Volunteer expenses$ (Meals allowance) Printing$ Posters$ Prizes $1000 Wristbands $ Boxes of Chocolates $30 per box (48 chocolates in a box)