3. Inclusive coverage featuring everyone at least three times.

5. An appealing cover that makes a statement about your school and reflects the tastes of your students.

7. Relevant coverage that reaches beyond the walls of your school to capture the lives and interest of students.

10. Identifications, with correctly spelled names, of all the people in the photographs.

12. Photos, including those submitted by readers, that capture personalities and tell stories.

14. Interactive content that engages readers by featuring polls, surveys and superlatives.

16. Relevant coverage that reaches beyond the walls of your school to capture the lives and interest of students.

18. Personalized content including personalization on the cover, personal pages and recognition ads.

20. An accurate index.

22. Plenty of autograph space.