1. David Nordfors For Democratic Society to focus on the Innovation Economy, Independent Journalism needs to cover it. www.innovationjournalism.org

2. David Nordfors Can Journalism Do It Today? Science Technology Business & Finance Politics Culture Today: Innovation – a topic within the beats Vision: Innovation – a multidisciplinary beat Innovation Challenge: Breaking Line Organizations The Traditional News Room Organisation: Same challenge as for other industries! www.innovationjournalism.org

3. David Nordfors Concept ”Innovation Journalism” coined 2003 by Nordfors New as a concept and community - Not new as a practice Able to see the bigger picture. Able to discuss the future. Places innovation issues on the public agenda Shapes a language for communicating innovation Develops an Attention Economy: the market for attention in innovation ecosystems Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation (eco)systems www.innovationjournalism.org

4. David Nordfors Innovation Journalism Program Run by Stanford Center for Innovations in Learning and VINNOVA (Swedish Govt Agency for Innovation Systems) Develops InJo as Concept and Community. Internatl Fellowship Program for Journalists/Editors Research: Journalism and Innovation Ecosystems Advises Governments on Public Innovation Policy Conference and Workshops @ Stanford www.innovationjournalism.org