1. NEXT ECONOMY TOMORROW’S CAPITAL REGION SACTO

2. THE CAPITAL REGION A HISTORICAL PERSPECTIVE 1849 Gold Rush State Capital Established 1854 Ronald Reagan President Reg Pop: 1,237,800 % CA: 5.1% % Gov: 30.5% 1981 1990 U.S. Recession Reg Pop: 1,614,300 % CA: 5.4% % Gov: 25.4% 2007 Peak Regional Employment Reg Pop: 2,252,577 % CA: 6.2% % Gov: 20.9% Global Recession Reg Pop: 2,320,370 % CA: 6.2% % Gov: 22.7% 2010 SACTO 1970 Reg Pop: 938,000 % CA: 4.7% Highest % Gov: 37.5% Reg Pop: 2,187,151 % CA: 6.1% Lowest % Gov: 20.6% 2005

3. THE CAPITAL REGION EMPLOYMENT SACTO

4. THE CAPITAL REGION EMPLOYMENT BY INDUSTRY SECTOR SACTO

5. WHEN YOUR LAST NAME IS CALIFORNIA... HOW DO YOU COMPETE? Play to Strengths  Location for Innovation  Everybody Knows Our Name  Ninth Largest Economy  Position on Pacific Rim  Set Tone That Others Follow SACTO

6. THE CAPITAL REGION KNOW YOUR PRODUCT  Understand, differentiate, and communicate key competitive strengths  Customize approach to industry sector  Know competitive position relative to competition  Identify costs and benefits  Don’t overlook benefits of public policy SACTO

7. THE CAPITAL REGION MOST ADAPTABLE REGIONS WILL WIN  Workforce  Transportation Infrastructure  Business Friendly  Available Land & Building  Quality of Life  Taxes & Regulations  Welcoming Community  Natural Disaster Free & Natural Resource Rich SACTO

8. NEXT ECONOMY TOMORROW’S CAPITAL REGION  Government – Strong Foundation  Healthcare – Center of Excellence  Food & Ag – Farm to Table  Energy – Generating, Controlling, Protecting  Technology – Unleash UC Davis SACTO

9. NEXT ECONOMY TOMORROW’S CAPITAL REGION www.sacto.org SACTO