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DeCA Europe 1 Current Major Projects Note: There will be enlarged departments throughout.

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Presentation on theme: "DeCA Europe 1 Current Major Projects Note: There will be enlarged departments throughout."— Presentation transcript:

1 DeCA Europe 1 Current Major Projects Note: There will be enlarged departments throughout

2 DeCA Europe 2 Future Major Projects

3 DeCA Europe 3 Sustainment Projects

4 DeCA Europe 4 Livorno Commissary Grand Opening 5 June 2009

5 DeCA Europe 5 “We cannot direct the wind, but we can adjust the sails.” - Unknown 21 st Century Leadership

6 DeCA Europe 6 Current Stockage Levels Carry over 12K resale line items ─Stock over 9,590 items brought in from USA –More than 7,680 dry; 1,290 freeze; 620 chill –Added additional 115 chill items ─Plus Direct Store Delivery (DSD) items, one-time buys, shippers, local items, club packs & seasonal/holiday items ─Plus meat, produce & deli/bakery products During FY08 added over 1,200 new items FY09 thru June added over 630 new items ─Considerations –Sales history & demand, product shelf life, CDC space constraints, customer input, cost & promotional activity, store size, manufacturer & food broker support Bottom Line: - Food industry dynamic business - Ongoing process to achieve right mix

7 DeCA Europe 7 New Initiatives in FY09 Fresh seafood Organic produce WIC-Overseas now includes fresh produce Bison meat Vitamin swap Gluten-free soy products expanding Stars and Stripes Military Mom's page on web Kay's Kitchen online expanded ─New theme & new recipes each week 2 weekly radio shows on AFN ─Friday afternoon on AM "Clueless Guys Can Cook" ─Monday morning on FM "Kay's Kitchen on the Radio"

8 DeCA Europe 8 Bags for a Green Environment Started in Nov 07 with 1 bag Now carry variety of 6 bags ─Keep Cool Thermal ─Plastic Carrier ─Savvy Saver Regular, Large, Thermal & Canvas Total sales of $325,958 since start of program Total savings from reduction in non-environmentally friendly bags: $90K!

9 DeCA Europe 9 Seafood Road Show European commissary road shows continue - Enjoy some “Surf & Turf”… King crab legs and claws Slipper lobster tails Tiger shrimp Atlantic salmon fillets Tilapia fillets Catfish fillets Tuna steak Bay scallops …and some “turf” too - Angus top loin roast AT GREAT $AVING$!! Up to 49%!! Rounding out the rest of the year Wiesbaden August 21-22 HeidelbergAugust 28-29 AvianoSeptember 4-5 SigonellaSeptember 11-12 NaplesSeptember 18-19 VogelwehOctober 16-17 BambergOctober 30-31 Patch BarracksNovember 13-14 The commissary – It’s worth the trip!

10 DeCA Europe 10 Surf-n-Turf Road Show Sales 2009 RAMSTEINFEBRUARY 13-14$13,719.69 MANNHEIMFEBRUARY 27-28$ 8,166.16 PATCH BKSMARCH 13-14$ 8,238.01 GRAFENWOEHRAPRIL 03-04$12,450.93 BITBURGAPRIL 17-18$ 7,662.10 VOGELWEHMAY 01-02$12,760.41 SCHWEINFURT MAY 15-16$ 4,244.76 LAKENHEATH JUN 05-06$ 9,215.52 RAMSTEINJUL 10-11$ 7,480.04 TOTAL $71,486.69

11 DeCA Europe 11 Milk Sales Milk Sales, Jul 08-Jun 09 ─Fresh:$6,487,564 ─Organic$2,306,003 Organic is 26% of milk sales and increasing in popularity with customers

12 DeCA Europe 12 Award Winning DeCA/DoDDS "Food for Thought" Partners in nutrition education 2 nd year with 160 Kaiserslautern Middle School 6 th graders Will be expanding to Sembach Middle School Pete Taylor Partnership of Excellence Award from the Military Child Education Coalition

13 DeCA Europe 13 Deli/Bakery Operations Hired 15 managers ─Replacing work leaders 1 st basic bakery deli ops course given ─11 attendees at Aviano 3 rd cake decorating class given ─"Hands on" training for employees 18 self-serve bakeries ─Schweinfurt latest addition Quarterly display contest starts in August ─"Say cheese" photo contest Added ─3 organic breads, 2 pre-whipped frostings, 2 pre-baked cupcakes, 2 pre-baked brownies, 2 cheddar & mozzarella cheeses

14 DeCA Europe 14 Self Serve Bakery Sales

15 DeCA Europe 15 Sandwich Bars Demographics Ramstein RAF Lakenheath Grafenwöhr Aviano Spangdahlem Ansbach Patch Barracks Vogelweh Vicenza Heidelberg Unit Volume RAF Lakenheath Ramstein Ansbach Grafenwöhr Vogelweh Aviano Mannheim Spangdahlem Heidelberg Patch Barracks $$ Volume RAF Mildenhall Livorno Ansbach Sembach Spangdahlem Grafenwöhr Vicenza Mannheim RAF Lakenheath Baumholder % of Total Store Sales 1 2 3 4 5 6 7 8 9 10

16 DeCA Europe 16 Sandwich Sales – June 2009 Qty$% of dept. sales % of total store sales Lakenheath11,823$30,445.1362%1.08% Ramstein11,845$30,322.1541%0.79% Vogelweh6,982$21,971.1243%0.81% Aviano8,344$20,302.3825%1.20% Grafenwoehr6,508$19,473.9268%1.30% Ansbach6,360$18,574.9177%2.28% Patch5,649$17,427.3357%0.97% Spangdahlem7,329$16,716.0460%2.08% Heidelberg4,353$15,260.7740%0.79% Mannheim3,134$14,413.5062%1.09% Naples4,437$13,359.4035%0.81% Vicenza5,567$12,854.9247%1.27% Baumholder4,138$12,373.3163%1.30% Rota5,116$11,342.1062%1.43% Livorno2,630$6,666.8937%1.80% Mildenhall2,187$5,455.2273%3.17% Sembach1,151$3,460.7763%2.23%

17 DeCA Europe 17 Sandwich Sales – June 2009 Qty$% of dept. sales % of total store sales Ramstein11,845$30,322.1541%0.79% Lakenheath11,823$30,445.1362%1.08% Aviano8,344$20,302.3825%1.20% Spangdahlem7,329$16,716.0460%2.08% Vogelweh6,982$21,971.1243%0.81% Grafenwoehr6,508$19,473.9268%1.30% Ansbach6,360$18,574.9177%2.28% Patch5,649$17,427.3357%0.97% Vicenza5,567$12,854.9247%1.27% Rota5,116$11,342.1062%1.43% Naples4,437$13,359.4035%0.81% Heidelberg4,353$15,260.7740%0.79% Baumholder4,138$12,373.3163%1.30% Mannheim3,134$14,413.5062%1.09% Livorno2,630$6,666.8937%1.80% Mildenhall2,187$5,455.2273%3.17% Sembach1,151$3,460.7763%2.23%

18 DeCA Europe 18 Sandwich Sales – June 2009 Qty$ % of dept. sales % of total store sales Mildenhall2,187$5,455.2273%3.17% Ansbach6,360$18,574.9177%2.28% Sembach1,151$3,460.7763%2.23% Spangdahlem7,329$16,716.0460%2.08% Livorno2,630$6,666.8937%1.80% Rota5,116$11,342.1062%1.43% Grafenwoehr6,508$19,473.9268%1.30% Baumholder4,138$12,373.3163%1.30% Vicenza5,567$12,854.9247%1.27% Aviano8,344$20,302.3825%1.20% Mannheim3,134$14,413.5062%1.09% Lakenheath11,823$30,445.1362%1.08% Patch5,649$17,427.3357%0.97% Vogelweh6,982$21,971.1243%0.81% Naples4,437$13,359.4035%0.81% Ramstein11,845$30,322.1541%0.79% Heidelberg4,353$15,260.7740%0.79%

19 DeCA Europe 19 Deli/Bakery Sales Aug 07-Jul 08Aug 08-Jul 09* Bakery $2,644,936 $3,149,510+16% Deli $7,436,849 $8,549,835+13% *Projected for July 09

20 DeCA Europe 20 Fisher House BBQ Landstuhl Hospital Appreciation Day Again, over 800 hospital staff & patients served Joint efforts between industry & DeCA supporting troops on many levels

21 DeCA Europe 21 Some Numbers to Consider Organic products ─Sales increased 27% from Jun 07 to Jun 08; and 14% from Jun 08 to Jun 09 ─Product selection increased from 213 to 247 items in 2008 and from 247 to 285 in 2009 WIC-O products ─Number of transactions increased by over 782K from FY08 to FY09 Bison – introduced this year with sales over $138K Lakudia Olives – introduced this year with sales over $75K

22 DeCA Europe 22 Future Operations Focus on funding ─Level of affordable support CDCs & CMPP uniquely suited to changing footprint Facilitate new support scenarios Modify operations to meet requirements ─Current locations at key logistic hubs Continued commitment from business partners Bottom Line: Adjust to changing market conditions

23 DeCA Europe 23 THE COMMISSARY … It's Worth The Trip! 18 1991 - 2009

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