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Published byShanon Montgomery Modified over 8 years ago
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WHO ARE THE FOLLOWING SHOWS “TARGETED” TO AND WHAT KIND OF COMPANIES WOULD PAY FOR ADS TO BE AIRED DURING THE SHOW? Target Market
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Who: people around 20 – 30 years of age Companies: Cover girl, le chateau, e harmony
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Who: younger age group around 15-25 Companies: Arlies, e harmony, clothing companies
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Who: younger teens from age 12-24 Companies: west 49, beer companies, (Budweiser, OV, blue)
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Who: teens age 14- 20 Companies: Hollister, forever 21, beer companies ( Budweiser, blue, OV)
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Supply and Demand WHAT HAPPENS TO PRICES OF ITEMS WHEN THE FOLLOWING THINGS OCCUR?
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An Ice storm hits and the power goes out Power generators? Price?: the price would go up Why?: the powers out and people need to eat and live and have power so buying a generator would be good for at least a week and the prices would rise because of supply and demand
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Boxing Day? Retail Items Price?: prices would decline Why?: it gets busy around boxing day so to keep competitive everyone would lower there prices and to clear out as much stock as they can for the upcoming new year
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Roses on Valentine’s Day Price?: the price goes up Why?: valentines day people want to buy roses which raises the price because it is more in demand. Supply and demand.
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Fans and Air Conditioners in July Price?: prices would rise Why?: there prices would rise because it is hotter in July so people will use or go out and buy air conditioners which would rise the prices because of supply and demand
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Marketing Mix (4p’s) Compare McDonalds to Bravo to Blue Star Quality (service and product) PricePlacePromotion McDonaldsLow qualityReally lowOn a busy street (Niagara street) A lot of promotion all over the internet and television BravoMedium to high quality expensiveOn a busy street (Niagara street) Not much promotion in media but they have a website Blue StarHigh qualityReasonable price On a not to often traveled street kind of on the corner of king and Ontario Really popular well made website with little media promotion but sponsors lots of sports teams and events
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