1. ARE PHARMACEUTICAL CORPORATIONS HEROES OR VILLIANS? 2 Lessons
Learning objectives
Definitions of TNC, pharmaceutical companies and tobacco companies
To research the impacts of these companies in MEDCs and LEDCs

2. Starter- Definitions Quiz
Define Birth Rate
Define Mortality Rate
What does AIDs stand for?
Define Morbidity
What does CHD stand for?
What would be a good statistic to use instead of GNP to compare the wealth of two countries with varying population sizes?

3. Question Papers Have a look through your exam paper
Have a think about what what you answered well and what you need to do to improve
Any questions, please ask

4. Today’s Lesson!

5. Definitions-Please copy down
TNC – Trans National Corporation
A company which operates in more than one country around the world. Often with HQ in MEDCs and branch plants in LEDCs
Pharmaceutical corporation – a company which makes drugs for medical reasons Eg. GlaxoSmithKline
Tobacco industry – a few TNCs produce more than 500 billion cigarettes a year globally such as Phillip Morris and British American Tobacco who have 19% and 17% of world market share

6. Constant Gardener

7. Positive and negative impacts of pharmaceutical companies
Huge profits which can be used to develop countries
Aim to improve Q of L and support UN health goals
Employs lots of people
Involved in R&D to develop new drugs and vaccines – spend lots of money doing this
GlaxoSmithKline
Employ 100,000 people in 117 countries
Involved in HIV and Malaria – 2 of worlds biggest killers
Positive Action Group to work with local communities
Spend £300,000 per hour on R&D
Drugs are too expensive – especially in LEDCs. 90 – 98% are off patent so other companies can produce them and so should be at a lower price
Corrupt governments not allowing effective delivery of medicines
Inadequate training and education on use of drugs

8. GlaxoSmithKline We are a science-led global healthcare company
We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people around the world.
Headquartered in the UK, we are a global organisation with offices in over 100 countries and major research centres in the UK, USA, Spain, Belgium and China.
But being a leader brings responsibility. This means that we care about the impact that we have on the people and places touched by our mission to improve health around the world.

9. American Pharmaceutical Group
The organisation that represents the nine leading US-owned pharmaceutical companies operating in the UK.
A key focus for the APG is working to create a better understanding of the role and value of the pharmaceutical industry, and in particular the key part played by US companies, who account for more than half the world's expenditure on new drug development.

10. Thalidomide
Most people who recognize the name “thalidomide” associate it with “birth defects.” Introduced in the late 1950s, this drug was marketed as a sleeping aid, sedative, morning-sickness remedy and anti-nausea medication in at least 46 countries. Among the many people who took thalidomide were pregnant women (and women who did not yet know they were pregnant). It was discovered then that thalidomide caused severe birth defects. In many cases, babies affected by thalidomide did not survive; those who did often had shortened arms or legs (phocomelia), deafness, blindness or gastrointestinal anomalies.

11. Global impacts of tobacco companies
Postive impacts
Negative impacts
Employment of thousands of people
Some companies (British American Tobacco) only from sustainable sources
Social Responsibility Programme addresses social and environmental issues such as water conservation, afforestation programmes
BAT – marketing strategy is about increasing market share and not increasing number who smoke
BAT opened factories in LEDCs provides employment – at what price?
Smoking is responsible for 6 million deaths per year and damages health of millions more
Smoked by 1 billion adults globally – biggest market in China where there are 350 million smokers (industry is state owned) and growing market in Africa. Are they exploiting LEDCs to compensate for decline in smoking in MEDCs?
Addictive drug which the companies use to their advantage
Misleading advertising
Tobacco smuggling in Asia
Closure of factories in MEDCs now production costs less in LEDCs = more profit

12. 4 Groups- Research for two Debates. 1=Pharmaceuticals, 2=Tobacco
You are GlaxoSmithKline
2. You are an international public health awareness group ‘Global Citizen Corps’
You are an environmental action group ‘Greenpeace’
You are tobacco giant Benson and Hedges

13. Cont… You are thalidomide babies (grown up)
You are the Indian government
You are the American Pharmaceutical Group
You are someone who is grieving the loss of your husband to lung cancer caused by smoking (you choose if overseas or the UK)

14. 2 Quick Tables: 4 rows and 2 columns in each