1. The Open Connected TV (OCTV) project 2011/08/28

2. Connected TV: dream and reality The dream Connected TV: the means to provide the much sought- after convergence between traditional broadcast television and various new forms of video delivery The reality The largely proprietary implementations of Connected TV impede the development of a promising new market of content, products, services and applications. 2010/03/31 The long path to the digital media age 2

3. The OCTV goal The Open Connected TV (OCTV) project has the goal to develop a technical specification and an industry-grade implementation (platform) of OCTV that is based on international standards. The OCTV Specification will enable the creation and the OCTV Platform will accelerate the development of a broad market of products, content, services and applications designed to enrich one-way TV services with interoperable multichannel two-way content access and delivery. 2010/03/31 The long path to the digital media age 3

4. The Open Connected TV specification The Open Connected TV (OCTV) specification supports interactive rich media streaming services in a plurality of application domains, e.g. to enrich one-way TV services with support to interoperable multichannel two-way content access and delivery, interactive video service on mobile networks etc. OCTV creates the conditions for the development of a global market for video services by providing a technical specification based on international standards and an industry-grade implementation of an Open Connected TV platform. 2010/03/31 The long path to the digital media age 4

5. DMP – goals and results The Digital Media Project (DMP) was established on 1 st December 2003 with the mission to …promote continuing successful development, deployment and use of digital media that respect Creator and rights holders rights to exploit their works End user wish to fully enjoy the benefits of digital media Various value-chain player interest to provide products and services DMP has specified an “Interoperable DRM Platform” by Adopting most MPEG-21 technologies Adding a few that were missing Making an OSS implementation (Chillout®) 5 The Digital Media Project status report 2010/10/24

6. Interoperable DRM Platform (IDP) specification v. 3.3 #Title 1Value-Chain Functions and Requirements 2Architecture 3Interoperable DRM Platform 4Use Cases and Value Chains 5Registration and Certification Authorities 6Terminology 7Reference Software 8End-to-end Conformance 9Mapping of Traditional Rights and Usages to the Digital Space 6 The Digital Media Project status report 2010/10/24

7. IDP reference software 7 Devices Core P2P Media Framework Auxiliary OS + Java platform + dependencies CCDEUDCIDCPDLPDDMDTPDDIDDoID RVD Chillout software Libraries The Digital Media Project status report 2010/10/24

8. An extended d igital media platform Recent developments show that successful businesses can be built around proprietary ecosystems of services, content, devices and users The Digital Media Project (DMP) envisions a world of end-to-end interoperable digital media value chains serving the needs of a large number of users So far DMP’s focus has been the Digital Rights Management component of digital media value chains It is time for DMP to extend its coverage by enabling interoperable digital media value chains The Digital Media Project status report 2010/10/24 8

9. A collaborative project for a digital media platform Development of a commercial-grade implementation of an extended MPEG-M platform To speed up market friendly deployment of advanced multimedia services To be made available for exclusive use by DMP members who have contributed to its development P21-2: a digital media platform for the second decade of the 21 st century MPEG-M: a joint ISO/IEC/ITU standard called Multimedia Service Platform Technologies The Digital Media Project status report 2010/10/24 9

10. OCTV master plan Platform architecture and modules List of software modules assigned to P21-2 members Specification of development environment OS/platform Software language(s) Project design tools Repository P21-2 project manager overseeing Master plan execution Integration of contributed modules 2010/10/24 The Digital Media Project status report 10

11. OCTV IPR/1 DMP members who wish to get a licence of the P21-2 software shall become P21-2 members and develop an agreed amount of P21-2 software Software modules developed by P21-2 members shall be assigned to DMP for free and integrated into the P21-2 platform DMP shall License the P21-2 platform for free to P21-2 members Not license the P21-2 platform to non-P21-2 members 2010/10/24 The Digital Media Project status report 11

12. OCTV IPR/2 DMP shall license the P21-2 software for free according to a licence having the following as initial elements P21-2 software modules may be used for commercial purposes P21-2 software modules may be modified No right to further license P21-2 software modules other than to end user The task of obtaining licences of any patents relevant to the use of P21-2 software modules is the responsibility of P21-2 platform users 2010/10/24 The Digital Media Project status report 12

13. OCTV IPR/3 DMP licenses current P21-2 members all past and current P21-2 releases P21-2 members discontinuing their P21-2 membership will not be eligible for licenses of subsequent P21-2 releases but will retain the previously obtained licences Upon decision of the itsGeneral Assembly DMP may help P21-2 members negotiate licensing terms for patents relevant to the use of P21-2 software modules 2010/10/24 The Digital Media Project status report 13

14. The first OCTV steps (Guangzhou, Oct. 2010) Use case adopted User selects content Resources may be protected or ad-supported Resources are streamed over DASH No payment involved (yet) Select technologies for P21-2 MPEG-M parts 2 and 4 Dynamic Adaptive Streaming over HTTP (DASH) for transport No service aggregation (yet) 2010/10/24 The Digital Media Project status report 14

15. The 2 nd OCTV steps - Daegu Call for Participation issued 2010/03/31 The long path to the digital media age 15

16. The 3 rd OCTV steps - Geneva First draft of OCTV spec adopted 2010/03/31 The long path to the digital media age 16

17. The 4 th OCTV steps - Torino Second draft OCTV spec adopted OCTV test bed adopted 2010/03/31 The long path to the digital media age 17