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Clothing monitor and alert system ©2006 by Shigeko Makise.

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Presentation on theme: "Clothing monitor and alert system ©2006 by Shigeko Makise."— Presentation transcript:

1 Clothing monitor and alert system ©2006 by Shigeko Makise

2 Abstract A system, comprising multiple remote sensor units, linked via wireless data transmissions, to a base-station receiver unit. The sensor units that are placed on items of clothing, contain sensors to detect several physical conditions such as temperature, humidity, sunlight, dust, insect debris, etc. An integrated microprocessor processes the information from the sensors and if specified conditions are met, transmits an alert signal to the base station. The base-station interfaces with the consumer indicating the safe status or alert condition for the clothing being monitored. © Shigeko Makise 2006

3 Claims Electronic monitor for clothes Protects expensive clothing Sensors placed onto clothes in closet Checks for temperature, humidity, dust, moths Includes small radio to alert owner Small, reliable, low cost © Shigeko Makise 2006

4 How it works© Sensor Valuable Clothing Monitor Closet © Shigeko Makise 2006

5 Design© Radio signals to monitor Microchip receives input from sensors that detect elements affecting clothing © Shigeko Makise 2006

6 Current State-of-the-Art© Clothes storage is now primitive Clothes hangers offer no benefit Closets are not specially designed for clothes Closets are forgotten storage areas Expensive clothes deteriorate Damaged clothes thrown away © Shigeko Makise 2006

7 Invention advantages© No current competition Fulfills much needed demand Used by consumers and businesses Huge market, US and International Great value add, therefore large profit margins Follow-on applications available Low cost, high retail value © Shigeko Makise 2006

8 Prior Art (Patents) © RFID tag and communication protocol for long range tag communications and power efficiency Becker, et al. Patent # 7,044,387 Article tracking method and system Chung; Kevin Kwong-Tai Patent # 7,036,729 Wireless identification systems and protocols Lastinger; Roc Patent # 7,030,731 Operating and evaluation circuit of an insect sensor Berhorst, Martin; Patent # 20050225331 Capacitive humidity sensor Isogai; Toshiki; Patent # 20060096370 © Shigeko Makise 2006

9 Materials and Manufacture © Semiconductor Sensor input interface Signal processor Micro processor transmitter Memory Wireless transmitter Battery Alert Device Receiver Alarm Battery Single integrated microchip in 1” sq package Small unit size of a watch © Shigeko Makise 2006

10 Marketing Strategy© Develop relationship with high-end fashion stores like Gucci, Chritian Dior to have sales space in their stores Target museums for precious clothing and fabrics Use celebrity endorsements, eg. Britney Spears protects her ragged blue Jeans with our products Gain segment on TV shopping networks for volume sales Produce 30 min ‘Infomercial’ for cable TV audience © Shigeko Makise 2006

11 Expenses Year 1 © Fixed Costs Microchip Development (Design in China)....$500,000 Staff Costs CEO & CFO..............................$200,000 Marketing (3 people in US HQ)............ $210,000 Sales (10 people in US regions)............ $600,000 Customer Support (10 people in India)........$100,000 Office and travel.......................... $50,000 Variable Costs Microchip ($1 each for 100,000 pieces)....... $100,000 Alert Module ($2 each for 10,000 pieces)...... $20,000 Total $1,780,000 Revenues Year 1 Microchip ($5 each for 100,000 pieces)....... $500,000 Alert Module ($20 each for 10,000 pieces)..... $200,000 Total $700,000 Profit Year 1 – ($1,080,000) (loss) © Shigeko Makise 2006

12 Expenses Year 2 © Fixed Costs Marketing (Infomercial, Celebrity endorsements)......$500,000 Staff Costs CEO & CFO.............................. $200,000 Marketing (3 people in US HQ)............ $210,000 Sales (20 people in US regions)............ $1,200,000 Customer Support (20 people in India)........$200,000 Office and travel.......................... $100,000. Variable Costs Microchip ($1 each for 500,000 pieces)....... $500,000 Alert Module ($2 each for 50,000 pieces)..... $100,000 Total $3,010,000 Revenues Year 2 Microchip ($5 each for 500,000 pieces)....... $2,500,000 Alert Module ($20 each for 50,000 pieces)..... $1,000,000 Total $3,500,000 Profit Year 2 - $490,000 © Shigeko Makise 2006

13 Expenses Year 3 © Fixed Costs Marketing (Infomercial, Celebrity endorsements).....$1,000,000 Staff Costs CEO & CFO.............................. $200,000 Marketing (3 people in US HQ)............ $210,000 Sales (30 people in US regions)............ $1,800,000 Customer Support (40 people in India)........$400,000 Office and travel.......................... $200,000. Variable Costs Microchip ($1 each for 1,00,000 pieces)....... $1,000,000 Alert Module ($2 each for 100,000 pieces)...... $200,000 Total $4,010,000 Revenues Year 2 Microchip ($5 each for 1,000,000 pieces)....... $5,000,000 Alert Module ($20 each for 100,000 pieces)..... $2,000,000 Total $7,000,000 Profit Year 2 - $2,900,000 © Shigeko Makise 2006

14 Conclusion© Invention: Fulfills market need Is attractive to consumers Has no competition Is technically feasible Has broad market potential Generates fast break-even & steep earnings ramp Can be used in follow-on products © Shigeko Makise 2006


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