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The Promise of 4G Path to the Converged Home James C. Brailean, Ph.D. President, CEO & Co-Founder PacketVideo Corporation.

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Presentation on theme: "The Promise of 4G Path to the Converged Home James C. Brailean, Ph.D. President, CEO & Co-Founder PacketVideo Corporation."— Presentation transcript:

1 The Promise of 4G Path to the Converged Home James C. Brailean, Ph.D. President, CEO & Co-Founder PacketVideo Corporation

2 Beware of Wireless Hype Mobile Generation Mobile Technology Theoretical Throughput Throughput at launch Optimized Throughput 2GGSM CDMA 14.4kbps 64 kbps 7-9.6kbps 10-20kbps 2.5GGPRS115kbps25kbps60kbps 2.75GEDGE384kbps36kbps80kbps 3GW-CDMA2Mbps40kbps200kbps 3.5GHSDPA2-14Mbps 0.5-1 Mbps?

3 What is 4G? “Of course it is impossible to predict technology developments and the evolution of culture and customer needs. 4G in principle will allow high-quality smooth video transmission” Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom “Of course it is impossible to predict technology developments and the evolution of culture and customer needs. 4G in principle will allow high-quality smooth video transmission” Marty Cooper, Inventor of the Cell Phone, CEO ArrayCom

4 What is 4G? “4G will make possible pervasive, immediate, visual interactions that will make for a better, and more humane, world” Barry West, President Clearwire Inc. “4G will make possible pervasive, immediate, visual interactions that will make for a better, and more humane, world” Barry West, President Clearwire Inc.

5 What is 4G? “ 4G to me is not about the next radio link; it is much more about how you deal with a set of heterogeneous networks and get bits to and from the device in the most cost-effective way ” Paul Jacobs, Chief Executive Officer, Qualcomm “ 4G to me is not about the next radio link; it is much more about how you deal with a set of heterogeneous networks and get bits to and from the device in the most cost-effective way ” Paul Jacobs, Chief Executive Officer, Qualcomm

6 Two Flavors of 4G CharacteristicWiMax (802.16e)LTE (3GPP) Core NetworkAll IP NetworkE-UTRAN moving to IP Access Technology: Downlink (DL) Uplink (UL) OFDM SC-FDMA Bitrate DL UL 75Mbps 25Mbps 100Mbps 50Mbps Mobility Handover 120Km/H Optimized Hard 250Km/H Inter-cell Soft Legacy802.16a – 16dGSM/GPRS/EDGE/UMTS Cell Radius Cell Capacity ~5Km ~200 users ~5Km ~200 users

7 Players in the 4G Battle WiMax (802.16e)LTE (3GPP)

8 Mobile Broadband? Internet Experience? More Humane World? Mobile Broadband? Internet Experience? More Humane World? Why do we need 4G?

9 Current Cellular Network Planning WAN MAN LAN PAN LANMANWAN StandardBluetooth802.11xHSDPAGSM/Edge UMTS (3G) Data Rate (expected) <10Mbps2-54Mbps0.5-2Mbps200kbps MobilityLowMediumMedium-HighHigh ApplicationsDevice to Device Enterprise Network (WiFi) Broadband to mobiles Mobile Phones, PDAs, etc.

10 Services Will Define 4G 10kbps EdgeUMTS MAN WiFi Bluetooth 100kbps 1Mbps 10Mbps Mobility DVB-H (4G will not define the service) 4G

11 3G = Video

12 Current User Experience: Service Silos Personalized Radio on- demand Video Full Track Download Entertainment Content Ring-Tones Personalization & commerce Music Videos Mobile Live Broadcast

13 Personalized Radio on- demand Video Full Track Download Entertainment Content Ring-Tones Personalization & commerce Music Videos Mobile Live Broadcast Device Silos & the Triple Play

14 4G & the Femto Cell

15 Connected Home Challenge IP Cloud Femto Servers (DMS) Renders (DMR) Control Points (CP) DMR DMS

16 Highlighted Use Cases Enabled by the Connected Home User selects an internet radio station and pushes it to the Roku to listen while making dinner in the kitchen. Does this from a mobile phone. Vacation slideshow is pushed to a digital picture frame located in the living room. Does this from a mobile phone. High Def video is sent to playback on the large screen TV in the den for the kids. This is done from the user’s PC. Select any media Push to the right device

17 The Personalized Connected Home IP Cloud Femto DMR DMS

18 The Power of 4G Grab a video with my mobile, push it to a friend. The friend renders the video using their PS3 Push new photos of the kids to Grandma’s digital picture frame Access any content in my digital locker box while outside the home Connecting the Connect Homes

19 4G Devices? VS. Components Swiss Army Knife

20 Separating Modem from Renderer (Nokia 4G Concept Designs)

21 Watch the MIDs Intel Prototype Gigabyte Prototype

22 What are the hurdles in front of 4G? Technical –Interoperability (mobile and CE) –Scalability Multi-device QoS –Power consumption –New industrial designs and user interface (next iPhone) Business –ROI for 3G –Penetration/Saturation of multimedia vs. other applications

23 Tomorrow’s Promise 4G & the Connected Home Questions


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