1. William Burke Vice President of Logistics WORKFORCE COMMUNICATION

2. WHY SHOULD I LISTEN?

3. WHAT IS IT? SHARE INVOLVE ENGAGE Clarify Inform Understand Clarify Inform Understand Attitude Actions Results Attitude Actions Results Opinions Behaviors Belonging Opinions Behaviors Belonging

4. WHY IS IT IMPORTANT? Source: Towers Perrin FORMAL MEDIA SYSTEMS & PROCESSES LEADERSHIP 7% 32% 61%

5. HOW DO YOU DO IT? 3 STEP CHECKLIST: 1.STRATEGY 2.PLAN 3.MEASURE

6. SET THE STRATEGY CULTURE CONSISTENCY COMPASS

7. ESTABLISH A PLAN DETERMINE: – PURPOSE? – WHAT TO SHARE? – WHO NEEDS IT? – BEST WAY?

8. IS IT EFFECTIVE? MEASURE: – SURVEYS – FOCUS GROUPS – ONE-ON-ONES – SOCIAL MEDIA – EXIT INTERVIEWS

9. William Burke Vice President of Logistics WORKFORCE COMMUNICATION