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Push Mail SuperBerry. SuperBerry – Low-cost Push Mail Service  There is a demand in emerging economies for low-cost Push Mail Service as alternative.

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Presentation on theme: "Push Mail SuperBerry. SuperBerry – Low-cost Push Mail Service  There is a demand in emerging economies for low-cost Push Mail Service as alternative."— Presentation transcript:

1 Push Mail SuperBerry

2 SuperBerry – Low-cost Push Mail Service  There is a demand in emerging economies for low-cost Push Mail Service as alternative to Blackberry.  SuperBerry is a Push Mail Service with high functionality at low-cost.  SuperBerry is a well proven system with installations in USA and Asia.  It is the target to set up a new business entity in UAE to sell and distribute SuperBerry exclusively in Middle East and part of Africa.  Target clients are Telecom Operators (Telcos) who want to offer a leading Push Mail Service either exclusively or in addition to Blackberry.  SuperBerry has been developed by Funambol (USA). One shareholder of Funambol is Global Wireless Resources Inc. (GWRI), Malaysia.  GWRI has exclusive commercial distribution rights for SuperBerry for Asia and Africa.  We are co-operating with GWRI.

3 Our Offer to Telecom Operators Complete solution for high-end Push Mail Service comprising:  Delivery and installation of hardware servers  SuperBerry Push Mail solution  Option: smart phones and handsets branded for Telco  7x24 service for implemented system and support of Telco engineers Commercial agreement with Telco is based on Revenue Sharing with following advantages:  No investments for Telco  Attractive monthly user fees ranging between $ 4 and $ 10. Our share will be as follows: Monthly User FeeOur Share $4 to $660% $6 to $850% > $840%

4 SuperBerry Push Mail Services for All Solution Overview – Branded and OEM Device Supported  Principle:  “Provide Push Mail, PIM synching and Social Networking on the go to Youth and the masses”  Work on EXISTING Phones (>1,500 models today!!!) with upward & backward compatibility guaranteed  Thorough and Open Compatibility and Interoperability Program in place  Porting to Low Cost Platforms (on-going):  Support extended to Low Cost/Ultra-Low Cost Phones  Minimum memory requirements (16kB of RAM, 230kB of ROM) makes it ideal for Low Cost phones

5 SuperBerry Low-cost Push Mail USPs Unique Selling Points - Differentiation  Independent and Open Solution  Support existing phones from all major vendors  Support multiple OS-environment: Windows Mobile, iPhone, Blackberry, SYMBIAN, BREW…  Lightweight, Low Footprint solution  16kB RAM + 230kB ROM memory needed on handset  Low memory needs -> low battery use -> Low-Cost phone  No proprietary component => low cost of ownership (TCO)  Scalable server (blade-server) running multiple functions  Low Impact on Network Resources  GPRS Signaling and Network are not used all the time  Moderate use of signaling compared to Blackberry  Greater Flexibility in Business Model  Standalone solution can be operated in-country  Revenue Share => reduce risk

6 SuperBerry Low-cost Push Mail USPs Unique Selling Points - Unique to support so many Devices Mobile OS Platforms Supported Mobile Makers Supported

7 SuperBerry beyond Push Mail Service Unique Selling Points – Powerful and Open Architecture BlackBerry/RIMOther Solutions SuperBerry ™

8 SuperBerry Social Networking Services Solution Evolution – Greater Flexibility/More Applications  Implement more killer Applications faster and more cost-effectively into mobile networks:  Provide Messages – Quran verses, quote of the day  Push Video/Music – Song/Clip Launch  Push Picture – Advertising message, LBS services  VoIP call-back solution  Weather Information  RSS-Reader  Rich Media Backup…  Additional features supported for user interactions on popular Social Networking Sites:  Facebook™: read and chat from Phone on Facebook site  Flickr™: upload directly photo from user’s phone  YouTube™: upload directly from user’s mobile

9 SuperBerry Low-cost Push Mail Service Benefits for Service Provider – Part I  Solution adapted to Low ARPU Markets  No new/expensive devices needed (vs. BlackBerry’s)  Key Services (Push Mail, Synch & Facebook) at low cost  Low data usage and supports Pre-Paid models  GPRS-based solution -> no 3G infrastructure needed  Rapid Service Launch  Simplified licensing structure and Plug’n Play architecture  Rapid HW/SW setup: up and running in hours  Download widget (LiveApps ™ Client) for all phones  No large bandwidth needed – uses GPRS/binary SMS/USSD  Increase End-users Value:  Service working on existing Phones not requiring new devices  No phone-based restrictions on content/Value Added Services  Service working on Low-cost phones not only Smart Phones  More functionalities at low-cost service price points

10 SuperBerry Low-cost Push Mail Service Benefits for Service Provider – Part II  More Commercial-Friendly Relationship  True Partnership vs. imposing vendor’s terms/will  Risk-sharing possible due to lightweight platform  Enabling business model on revenue sharing  Independent and Future-Proof Push Solution  Allow for complete user information synching:  Email: Gmail/Yahoo! Mail/POP/IMAP and MS Outlook accounts  PIM: Personal Information Management (contacts, calendar, tasks)  Rich Media: Photos, Content, Ring-tones, Videos…  Implementation doesn’t require Telco support (ASP-model):  Content/Services Providers can promote applets directly to users  No need to persuade manufacturers to pre-install applications  Support and enable Location Based Services/Advertising…

11 Proposed Organization …

12 Company Structure  Company shall be established in UAE Free Zone.  Shareholders will be  40% Investors for investment of $ 2 M  30% Global Wireless Resources Inc. (GWRI)  30% Hermann Havermann (CEO), Ismail Bitar and Jagdish Shettigar (CFO)  Requested capital is AED 7.6 M or around $ 2 M.  The company has been valuated with AED 72 M or $ 19.6 M  The company will be profitable from Q4 of the second year  Company will have technical team to support onsite technical teams  Initial contacts to Telcos shall be established by investors and Ismail Bitar

13 Financial Summary


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