2. January 23-26, 2007 Ft. Lauderdale, Florida Reaching the SMB Market: Best Practices Thom O’Connor Director, Product and Services CommuniGate Systems January 23, 2007

3. January 23-26, 2007 Ft. Lauderdale, Florida Enterprise VoIP evolution "IP telephony has gone mainstream," says VoIP analyst Brian Riggs, of Current Analysis. "There's no doubt about it." The shift in market dominance from TDM to IP really became apparent in the first quarter of 2006, according to Synergy Research Group. Two years ago, only a third of business phone system lines were IP, but by this year's third quarter, more than 60% were. Enterprises have spent $7.7 billion on telephony in the first three quarters of 2006, according to Synergy

4. January 23-26, 2007 Ft. Lauderdale, Florida The End of „Walled Gardens“ The closed-network, proprietary model for VoIP will likely end No one ever needs to ask whether their system can send an email to Yahoo Insecure for business – relies on outside, often unknown vendors Susceptible to cost hikes Not based on standards Not a true “end-to-end” model for direct connectivity Not a real Internet model - based more on the PSTN of the past

5. January 23-26, 2007 Ft. Lauderdale, Florida Why do SMBs move now to VoIP? Mature solutions with applications Open standards Interoperability Reliability Security Costs For many customers, the impetus to go with VoIP is consolidation of disparate phone systems, and centralized management Merging of voice and data Option to operate in a hybrid technology mode at some point

6. January 23-26, 2007 Ft. Lauderdale, Florida Challenges of Implementing VoIP/SIP SIP protocol still in rolling development Many vendors adding non-standard methods that don’t always interop QOS and bandwidth issues, lost/out-of-order packets Power over Ethernet (PoE) not widespread Each SIP end-user device may state its own presence “Near-end” and “Far-end” NAT traversal Little policy/compliance for end-to-end data transfer Scalability & HA of VoIP infrastructure Emergency procedures (911) Security challenges (data capture, MITM, DDoS, virus?, encryption not commonly used)

7. January 23-26, 2007 Ft. Lauderdale, Florida Benefits of VoIP Sophisticated call management – presence, call forwarding/routing Integrated voice, video, file transfer, IM (Arguably) communications at lower cost and with richer media (although the cost benefits of are in transition and debatable) Consolidated identity management Granular policy/compliance capabilities ENUM for convergence of telephone numbers & IP addresses Mobility, access, flexibility

8. January 23-26, 2007 Ft. Lauderdale, Florida Total IP Communications Standards-based SIP and XMPP will allow every online user to communicate via voice/video/IM Single-address for email, VoIP, and collaboration Accessible from multiple devices Easy to deploy and maintain IMS-ready converged platform Clustered for scalability and performance SPECmail world-record holder for messaging SIP Farm for clustered voice applications and presence

9. January 23-26, 2007 Ft. Lauderdale, Florida Convergence benefits for SMB One address for all IP Communications: –VoIP –Secure Instant Messaging –Presence info –Email and collaboration –Video Integration of the IP communications spectrum into one platform allows an interesting set of capabilities and extensibility. Imagine having the calendar change your presence status, or having the PBX call appointments members prior to the meeting, or call a doctor's patients to remind them of the dental appointment the day before.

10. January 23-26, 2007 Ft. Lauderdale, Florida Rich features needed Adobe Flash client with full IP Communications features (Pronto!) Email through standards-based clients like Thunderbird or Apple Mail Email and Collaboration through Outlook in Work-group mode Groupware like Calendaring, shared address book etc. Click-to-call from Outlook or Pronto! Application sharing Secure IM with clients using SIP/Simple or XMPP (Jabber) Platform Choice (Unix, OSX, Windows, Linux, BSD)

11. January 23-26, 2007 Ft. Lauderdale, Florida Mobile Client …

12. January 23-26, 2007 Ft. Lauderdale, Florida … True Convergence

13. January 23-26, 2007 Ft. Lauderdale, Florida Future Ready

14. January 23-26, 2007 Ft. Lauderdale, Florida New Applications - XML API XML Interface for Messaging, Scheduling, and Signalling - XIMSS Light-weight, protocol independent XML API Uses TCP and optional SSL Pronto! Skin is written using XIMSS, and allows for easy development of advanced interfaces for Flash/AJAX From: "Mr. Sender." user1@example.comuser1@example.com To: user2@example.com (My Friend), =?iso-8859-1?Q?=4Eot=20A=20Friend?= user2@example.com user2@example.com Date: Mon, 10 Apr 2006 13:15:48 -0700 Subject: It's 1:15PM now, the meeting has started! Becomes user1@example.com user2@example.com user3@example.com user1@example.com 20060410T201548Z It's 1:15PM now, the meeting has started!

15. January 23-26, 2007 Ft. Lauderdale, Florida XML API - XIMSS Business proposition Easy to develop touch points to the platform Mold communications to business processes Ability to create new value add offerings at ease Technology proposition Convergence of telephony/messaging Lower Administration Think different about Email clients...finally Based on open standards

16. January 23-26, 2007 Ft. Lauderdale, Florida Free 5user Community Edition for download at www.communigate.com