1. + Product, Branding and Investment in sustaining Folklore and Identity Niraj Kumar

2. + A different approach to a complicated issue Investment Analyst – project finance, debt structuring, equity investment Consultant – corporate finance, operational optimization, risk and regulatory services Chartered Accountant – financial statement analysis, cash flow and operating segment profitability analysis

3. + Outline Think like a CEO – allocate your time and resources effectively. Let’s talk strategy – short, medium and long term. New knowledge systems vs. Old knowledge systems – Is it a level playing field? Does size matter? – Scale vs. substance. Your brand is your folklore and identity. Know thyself - your product must uphold the virtues of your brand. Live your product, embody your product.

4. + Framing your brand “”I’m not a businessman... I’m a business man.” (USA Rapper, Jay-Z)

5. + A case in point

6. + Comparative advantage New knowledge systems Old knowledge systems

7. + Key takeaways New knowledge systems and Old knowledge systems Scale vs. substance Process driven Quantifiable Intrinsically linked to the retention of folklore and identity