1. STYLE GUIDE PRESENTATION

2. COVER SLIDE Insert BBDO logo.png file (could use.jpg as long as it has a black background) Set height to.86in, width to 3in Center image on page using “relative to slide” from the align dropdown menu:

3. 3in.86in COVER SLIDE Insert BBDO logo.png file (could use.jpg as long as it has a black background) Set height to.86in, width to 3in Center image on page using “relative to slide” from the align dropdown menu:

4. COMMERCIAL CONTENT CREATE & DELIVER THE WORLD’S MOST COMPELLING

5. COMMERCIAL CONTENT CREATE & DELIVER THE WORLD’S MOST COMPELLING HEADLINE BLOCK For use with short, bold headlines Use Gotham Book in white for normal text and Gotham Medium in red (RGB: 238/52/35) for emphasis Try to keep text block within a 5.5in wide by 2.5in high frame (shown here with a dashed line. Do not include on actual slide) Space between lines should be.22in high (shown here with dashed line spacers. Do not include on actual slide) If you can’t get the exact correct size to fit (for example, 22pt is too wide and 21pt is too narrow), you can make the blank space between words larger to help nudge the text..22in space Gotham Book 40pt Gotham Book 55pt Gotham Medium 39.5pt Gotham Book 32pt 5.56in 2.35in.22in space

6. SAMPLE HEADLINE TEXT LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ELIT NULLAM COMMODO TELLUS UT ERAT PORTTITOR FAUCIBUS ELIT VIVAMUS IN NULLA DU AECENAS CONSEQUAT ORCI QUIS MASSA SCELERIS A CONGUE IPSUM IMPERDIET IN ACCUMSAN DIAM

7. SAMPLE HEADLINE TEXT LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ELIT NULLAM COMMODO TELLUS UT ERAT PORTTITOR FAUCIBUS ELIT VIVAMUS IN NULLA DU AECENAS CONSEQUAT ORCI QUIS MASSA SCELERIS A CONGUE IPSUM IMPERDIET IN ACCUMSAN DIAM HEADLINE WITH SUBTEXT For use with short, bold headlines that have several lines of corresponding subtext Use Gotham Book in white for subtext and Gotham Medium in red (RGB: 238/52/35) for headlines Try to keep text block within a 5.75in wide by 2.5in high frame (shown here with a dashed line. Do not include on actual slide) Space between lines should be.22in high (shown here with dashed line spacers. Do not include on actual slide) Use a white dotted rule with.75in weight to divide headline from subtext Try to keep subtext at 16pt with a 1pt line spacing before paragraph (found under the “Format” menu) Gotham Medium 32pt Gotham Book 14pt.22in space 5.73in 2.75in

8. COLOR PALETTE R: 255 G: 255 B: 255 R: 224 G: 224 B: 224 R: 64 G: 64 B: 64 R: 0 G: 0 B: 0 R: 238 G: 52 B: 35 R: 183 G: 28 B: 13 R: 118 G: 18 B: 8 HEADLINE WITH SUBTEXT Slide color scheme Use light gray for frames and picture/ box outlines. Example: Use three shades of red for charts. Example: Use red (RGB: 238/52/35) sparingly for emphasis PHASE 1PHASE 2PHASE 3

9. TITLE OF SLIDE – GOTHAM MEDIUM 25PT Main Bullet – Gotham Book 20pt –Sub bullet – Gotham Book 18pt HEADLINE WITH BULLETS For use with text heavy slides Use Gotham Medium, 25pt, red (RGB: 238/52/35) for headlines and Gotham Book, White, 20pt - 12pt for bulleted text

10. IMAGE Can be used to showcase client work If you have a high enough resolution picture, scale image to fill screen Full slide size is 5.63in height by 10in width (16:9)

11. TITLE OF SLIDE IMAGE WITH HEADLINE Can be used to showcase client work For smaller images, add a 4pt light gray border (RGB: 224/224/224) If applicable, add a headline using red (RGB: 238/52/35) Gotham Medium placed above or below image. Headline size should be large enough so that the text block width matches the image frame width

12. TITLE OF SLIDE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere elementum posuere. Pellentesque habitant morbi tristique senectus et netus et malesuada fames acturpis egestas. Etiam a augue massa. IMAGE WITH TEXT Can be used to showcase client work For smaller images, add a 4pt light gray border (RGB: 224/224/224) If applicable, add a slide title using red (RGB: 238/52/35) Gotham Medium 25pt Add descriptive text below image using white Gotham Book 18pt Separate text from image using a white dotted rule with.75in weight

13. TITLE OF SLIDE IMAGE WITH HEADLINE Can be used to showcase client work For smaller images, add a 4pt light gray border (RGB: 224/224/224) If applicable, add a headline using red (RGB: 238/52/35) Gotham Medium placed above or below image. Headline size should be large enough so that the text block width matches the image frame width

14. TITLE OF SLIDE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec posuere elementum posuere. IMAGE WITH TEXT Can be used to showcase client work For smaller images, add a 4pt light gray border (RGB: 224/224/224) If applicable, add a slide title using red (RGB: 238/52/35) Gotham Medium 25pt Add descriptive text below image using white Gotham Book 18pt Separate text from images using a white dotted rule with.75in weight

15. THE COMPANY CONTINUES TO UPHOLD STANDARD, EVEN AS IT PUSHES INTO ITS REPUTATION AS A CREATIVE GOLD NEW FORMS OF MARKETING COMMUNICATIONS AND COLLABORATIVE WAYS OF WORKING AS A NETWORK — ADWEEK ON BBDO QUOTE Used to highlight an important quotation Follow same guidelines as headline blocks: –Use Gotham Book in white for normal text and Gotham Medium in red (RGB: 238/52/35) for emphasis –Try to keep text block within a 7.25in wide by 2.75in high frame –Space between lines should be.22in high –Speaker name should be in Gotham Book Italic and preceded by an em dash (—)

16. TITLE OF SLIDE BAR CHART For illustrating data To edit, double click on chart All chart text is white Gotham Book 16pt Chart categories are shades of gray (25% black, 50% black, 75% black). Red can be incorporated to highlight data. Example:

17. TITLE OF SLIDE BAR CHART For illustrating data To edit, double click on chart All chart text is white Gotham Book 16pt Chart categories are shades of gray (25% black, 50% black, 75% black). Red can be incorporated to highlight data. Example: CATEGORY 1 15% CATEGORY 2 30% CATEGORY 3 40% CATEGORY 4 15%

18. TITLE OF SLIDE TABLE For illustrating data All category text is white Gotham Medium 14pt All data text is white Gotham Book 12pt Can use red text to highlight specific data Can populate cells with either text data or buttons. Examples of both shown to the left

19. TITLE OF SLIDE FLOW CHART For illustrating progression of data All chart text is white Gotham Book 12pt Can use red text to highlight information Connecting arrows are 2pt red (RGB: 238/52/35) with size 7 arrows LOREM IPSUM DOLOR AMET, CONSECTETUR ADIPISCING ELIT.

20. TIPS TO REMEMBER Try to use the black background the majority of the time Use animation very sparingly, if at all To embed videos into your presentation, go to the “Insert” menu and select “Movies and Sounds” then “Movie from Gallery” –Please note that PowerPoint for Mac must use.mov files and PowerPoint for PC must use.wmv files

21. FREQUENTLY USED SLIDES & DIVIDER SLIDE

22. COMMERCIAL CONTENT CREATE & DELIVER THE WORLD’S MOST COMPELLING

23. THE WORK.

24. BEHAVIOR STRATEGIES DRIVEN

25. THE WORKOUT

26. CRAFT THE LIVING DAYLIGHTS OUT OF IT

27. THE WORTH.

28. HOW DO WE DELIVER GLOBALLY

29. THE WORK. IS WORKING THE WORK.

30. CANNES LION MOST AWARDED NETWORK 5 TH YEAR IN A ROW EFFIE EFFECTIVENESS INDEX MOST EFFECTIVE AGENCY NETWORK 2011 NORTH AMERICAN EFFIES MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE BIG ONE MOST AWARDED NETWORK 4 TH YEAR IN A ROW ECHO AWARDS MOST AWARDED NETWORK 5 TH YEAR IN A ROW THE ONE SHOW MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE CLIOS MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE GUNN REPORT MOST AWARDED NETWORK 5 TH YEAR IN A ROW CAPLES AWARDS MOST AWARDED NETWORK 6 TH YEAR IN A ROW NORTH AMERICAN EFFIES MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE BIG ONE MOST AWARDED NETWORK 4 TH YEAR IN A ROW ECHO AWARDS MOST AWARDED NETWORK 5 TH YEAR IN A ROW THE ONE SHOW MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE CLIOS MOST AWARDED NETWORK 3 RD YEAR IN A ROW THE GUNN REPORT MOST AWARDED NETWORK 5 TH YEAR IN A ROW CAPLES AWARDS MOST AWARDED NETWORK 6 TH YEAR IN A ROW