1. Member & Unit Services Division Presidents’ Conference Call3.16.2015 Presidents’ Conference Call- 3.16.15

2. Agenda Welcome Update from Marcie Natan, National President Diane Issenberg, Clara Gillman- Every Step Counts Frieda Rosenberg, David Pasternack - Development Update Haren Haber, Michele Rubin- Grassroots Fundraising Debbie Friedman, Tamar Davis- Annual Giving Sharing Time Private Time With Fredi and Ann Presidents’ Conference Call- 3.16.15

3. Update from the National President Presidents’ Conference Call- 3.16.15 Marcie Natan National President mnatan@hadassah.org

4. Every Step Counts Presidents’ Conference Call- 3.16.15 Diane Issenberg Health and Wellness Team Leader issenberg@att.net Clara Gillman Every Beat Counts Team Leader Cgillman@Hadassah.org

5. Presidents’ Conference Call- 3.16.15 STEP 2- Hadassah Registration

6. Presidents’ Conference Call- 3.16.15 STEP 2- Walker Tracker Registration

7. Presidents’ Conference Call- 3.16.15

8. The Region/Big Chapter/Other Tab is also known as the Organization Tab.

9. Presidents’ Conference Call- 3.16.15 Every Step Counts How ESC Helps Membership Chairs Meet Goals Appealing to younger women and men, while remaining accessible to all populations. Excellent OUTREACH and ENGAGEMENT tool. SOCIAL MEDIA/VISIBILITY! Contact information retained – ACQUISITION TOOL FOR MEMBERSHIP

10. Presidents’ Conference Call- 3.16.15 Every Step Counts Perfectly suited to eMembers. Recognized as their own group and progress is charted alongside Regions/Big Chapters and Associates. Great program for individual and group participation.

11. Presidents’ Conference Call- 3.16.15 Every Step Counts How ESC Helps Grassroots Chairs Meet Goals All funds raised for Every Beat Counts will go toward fundraising goals. Fundraising materials can be found on the Intranet, including a Run/Walk Kit. (Note: we understand that units plan walkathons for a variety of causes. Even if you’re raising money for a different cause, your steps still count with Every Step Counts.)

12. Presidents’ Conference Call- 3.16.15 Every Step Counts How ESC Helps Grassroots Chairs Meet Goals National honor roll will feature fundraising accomplishments nationally. Create a personal fundraising webpage to solicit support from friends/ family.

13. Presidents’ Conference Call- 3.16.15 Badges You Can Earn: Ultra Marathoner: $10,000 Marathoner: $5,000 Sprinter: $3,000 Runner: $1,000 Power Walker: $750 Strutter: $500 Walk Around the Block: $150

14. Presidents’ Conference Call- 3.16.15 Milestone Markers -- as you enter steps and progress along the route you’ll pass milestone markers with interesting content.

15. Presidents’ Conference Call- 3.16.15 Milestone Markers -- include text, images and videos as well as links and other educational information.

16. Presidents’ Conference Call- 3.16.15

17. Kol HaKavod Job Well Done!

18. Presidents’ Conference Call- 3.16.15

19. Development Division Presidents’ Conference Call- 3.16.15 Frieda Rosenberg Development Division Vice-Coordinator frosenberg@hadassah.org David Pasternack Development Division Director dpasternack@hadassah.org

20. Upcoming Dates March 10Hadassah Super South Hub Training March 16Quarterly Statements March 23Step Up Week: - Unsigned Pledges - Open Balances - Zero Balances March 23Passover Mailing & eBlasts April 6 Acquisition Mailing Mid-AprilPassover Follow Up Mailing End of AprilFirst Look at Blackbaud Data Presidents’ Conference Call- 3.16.15

21. Telemarketing Results Development retained a professional telemarketing firm to call 5,000 grassroots donors who have previously given to HMO or the Tower Number of completed calls: 2,112 Response rate: 12.4% Total number of gifts: 262 Total number of one time gifts154 ($84.72 average) $16,247 total Total number of monthly gifts108 ($14.89 per month average) ($178 annually) Presidents’ Conference Call- 3.16.15

22. Grassroots Fundraising Presidents’ Conference Call- 3.16.15 Haren Haber Grassroots Chair hhaber@hadassah.org Michele Rubin Grassroots Vice-Chair mrubin@hadassah.org

23. Tools You Can Use Tools Available to Units Grassroots Toolbox Full of all the fundraising initiatives offered by National Hadassah. Ideas for how to use these initiatives in your local unit. Grassroots Gatherings Held bi-monthly, different initiatives are highlighted each call. Opportunities to ask questions are provided Grassroots on Tour Division team members are available to talk and/or visit your unit. Presidents’ Conference Call- 3.16.15

24. Resources > Development > Grassroots

25. Grassroots On Tour What is Grassroots On Tour? Specialized fundraising training to help your unit meet its goals. Refresh and Re-energize grassroots fundraising in your units. How do you request someone to speak to your leadership? In-Person Trainings - Contact Speaker’s Bureau Online Trainings – Contact Haren/Michele/Rosemarie Presidents’ Conference Call- 3.16.15

26. Join our social media challenge online to equip and furnish patient rooms in Hadassah’s newly built Sarah Wetsman Davidson Hospital Tower! Make a donation to the campaign: www.hadassah.org/towerpatientroom www.hadassah.org/towerpatientroom Share this cause with your friends and your community Presidents’ Conference Call- 3.16.15

28. If needed for donors giving offline, flyer available on Intranet at intranet.hadassah.org/tower

29. Presidents’ Conference Call- 3.16.15 Promoted via e-blast to members and Associates and in Leader’s Digest Donation page goes live April 14, 2015 Choice of hard card, necklace or both Money from card goes to HMO Money from necklace goes to Tower Full goal credit will be given for both Market to your members and Associates

30. Tower Talk Day Presidents’ Conference Call- 3.16.15 Will be optional for units Contact Haren/Michele/Rosemarie if you are interested in participating this year Put in your annual plan for the second half of the year

31. Contact Information Grassroots Toolbox on the Intranet Resources > Development > Grassroots Haren Haber hhaber@hadassah.orghhaber@hadassah.org Michele Rubin mrubin@hadassah.orgmrubin@hadassah.org Rosemarie Torres rtorres@hadassah.orgrtorres@hadassah.org Presidents’ Conference Call- 3.16.15

32. Annual Giving Presidents’ Conference Call- 3.16.15 Debbie Friedman Annual Giving Chair debbie.friedman@hadassah.org Tamar Davis Annual Giving Director tdavis@hadassah.org

33. Presidents’ Conference Call- 3.16.15 Annual Giving in Dollars 4,389 Keepers 2,008 Chai Society donors 2014 – $4.5 million through Annual Giving donations

34. “CELEBRATE18!” ANNUAL GIVING CELEBRATION IN HONOR OF KEEPERS OF THE GATE’S 18 TH BIRTHDAY Presidents’ Conference Call- 3.16.15 *one USB drive available per unit (region, chapter, group). All resources can also be downloaded: intranet.hadassah.org/celebrate18 SIGN UP TODAY! www.hadassah.org/celebrate18

35. Presidents Sharing Time Presidents’ Conference Call- 3.16.15 Cathy Olswing Hadassah Desert-Mountain President

36. Presidents’ Conference Call- 3.16.15

37. Presidents Sharing Time Presidents’ Conference Call- 3.16.15 Stephanie Z. Bonder Hadassah Northern New Jersey President

38. Uplift brings Day School Moms to Hadassah Presidents’ Conference Call- 3.16.15

39. Uplift brings Day School Moms to Hadassah

40. Presidents Sharing Time Presidents’ Conference Call- 3.16.15 Amy Applebaum Hadassah Greater Southwest President

41. Private Time with the Presidents’ Presidents’ Conference Call- 3.16.15 Ann EisenbergFredi Brown