1. Chamber Extinction: How to Ensure Your Chamber is Here to Stay

2. Former Chamber President/CEO Doubled the size through Social Media Speaker - State, national, and international  American Chamber of Commerce Executives (ACCE)  Western Association of Chamber Executives (W.A.C.E.)  Chamber Executives of Ontario (CEO)  New England Association of Chamber Executives (NEACCE)  Northwest Chamber Leaders Conference (NWCL) Author of 3 books Faculty of U.S. Chamber Institute MBA, Member of ACCE, W.A.C.E. Twitter: @FrankKenny FrankJKenny.com

3. Twitter: @FrankKenny FrankJKenny.com

4. Chamber Extinction How to Ensure Your Chamber is Here to Stay Twitter: @FrankKenny FrankJKenny.com

5. “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” – Charles Darwin Twitter: @FrankKenny FrankJKenny.com

6. Data/Research 2007 & 2012 Schapiro Reports - Real Value of Joining a Local Chamber of Commerce http://www.acce.org/news/2012/ 11/acce-news/survey-chamber- membership-is-effective- business-strategy/ Twitter: @FrankKenny FrankJKenny.com

8. Chamber Relevancy “When consumers know that a business is a member of the local chamber, there is now a 49% increase in favorability toward that business (up from 44% in the 2007 study).”

9. Twitter: @FrankKenny FrankJKenny.com

10. “…two-thirds of consumers believing that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation…”

11. The Chamber’s Brand …86% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development (82% in 2007). “The results of the 2007 and 2012 Schapiro studies are clear: Positive perception increases among consumers and business owners when a business is known as a member of the local chamber of commerce…” Twitter: @FrankKenny FrankJKenny.com

12. Relevancy to YOUR business? Steve Snyder, W.A.C.E. 11,000 members answered this question. “On a scale of 1-9, with being highest… How relevant is the XYZ chamber to YOUR business?” High (7,8,9) - 39% Mid (4,5,6) – 43% Low (1-2-3) – 19% 1 of 5 members said not very relevant Twitter: @FrankKenny FrankJKenny.com

13. 3 Mega-Trends Twitter: @FrankKenny FrankJKenny.com

14. Mega Trend #1. Decline of the Marketing Funnel Twitter: @FrankKenny FrankJKenny.com

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20. #2. The Exit of Qualified Workers Twitter: @FrankKenny FrankJKenny.com

21. Used with permission. Mark Lautman Economic Development Death Spiral frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/ Twitter: @FrankKenny FrankJKenny.com

22. Who’s going to tell your community’s story?

23. #3. Time Poverty & Competition Twitter: @FrankKenny FrankJKenny.com

24. 2 Updates Twitter: @FrankKenny FrankJKenny.com

25. Update #1 Inclusive Membership Model  Glenwood Springs  Clients/stakeholders  Keizer  La Habra  Gilroy  Manhattan Semantics Freemium frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/ Twitter: @FrankKenny FrankJKenny.com

26. Update # 2 Media Company Twitter: @FrankKenny FrankJKenny.com

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34. 74,059 views Twitter: @FrankKenny FrankJKenny.com

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36. Be a Media Company Twitter: @FrankKenny FrankJKenny.com

37. How to Ensure Your Chamber is Here to Stay? Twitter: @FrankKenny FrankJKenny.com

38. “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” - Jack Welch Twitter: @FrankKenny FrankJKenny.com

39. Discussion Do CEO’s need to take more risks? Boards? Staff?

40. Thank You! Frank@FrankJKenny.com http://FrankJKenny.com http://twitter.com/frankkenny http://www.facebook.com/Frank.J.Kenny.llc