1. OI/ 361 Innovation, Design, and Creativity for a Competitive Advantage
Week Three:
Creativity for innovative decision making

2. Creativity for innovative decision making
Types of mental models/mindsets (***Please note that there is not a single model or prescribed set of models)
Techno-centric
Customer-centric
Business-centric
Personal-centric
Innovative-centric
Other

3. Creativity for innovative decision making
Forces that influence the basic development of mental models/mindsets
Environmental
Hereditary
Education
Genetic
Past experiences

4. Creativity for innovative decision making
Influencers that facilitate the evolution of existing mental model/mindset development
Inspiration
Intuition
Creativity/intelligence
Paradigm shift
Boundary-less thinking
Cognitive R&D

5. Creativity for innovative decision making
Possible benefits of improving mental models/mindsets
Think different (Apple, Inc.)
See things differently
Consider issues across disciplines

6. Creativity for innovative decision making
Possible limits of mental models/mindsets
“What you see is what you think
Perception versus reality
Limits opportunities and adaptability
Limits alternative viewpoints
Limits creative process

7. Creativity for innovative decision making
Four steps to change your mental model/mindset
Understand your mental models/mindsets
Test new approaches
Overcome inhibitors to change
Don’t like to give things up
Expectations of others
Infrastructure
Start with small changes
Make information visible (management dashboard)
Build trust

8. Creativity for innovative decision making
Four steps to change your mental model/mindset
Make the change to your mental models/mindsets
Examples:
Business/individual/society
Hiring exec./finding mate
Evaluating politicians

9. Creativity for innovative decision making
Four styles of creative intelligence with influencers of organizational decision-making
Intuitive
Goal oriented
Common sense approach
Problem-solver
Innovative
Takes original approaches
Experimenter
Systematic inquiry approach

10. Creativity for innovative decision making
Four styles of creative intelligence with influencers of organizational decision-making
Imaginative
Risk taker
Independent thinker
Inspirational
Societal awareness
Selfless
Courage of convictions

11. Creativity for innovative decision making
Summary
Discussion Questions