1. New Think by Edward De Bono Review by David E. Goldberg University of Illinois at Urbana-Champaign deg@uiuc.edu

2. Text De Bono, E. (1967). New think: The use of lateral thinking in the generation of new ideas. New York: Basic Books. MD and PhD in psychology.

3. Organization Vertical and lateral thinking The making of ideas Dominance Arbitrariness Different approaches Arrogance Chance In use Without lateral thinking Application

4. Lateral versus Vertical Thinking Vertical normal model. Involves logic of regular events. Lateral thinking creates new ideas.

5. Making of New Ideas How many capable of new ideas? Not just technical knowledge. Not just by hard work: Wallace v Darwin. Sources: –New information –New way of looking at old info

6. Dominance Process improvement: direct or remove obstacles. Logic of digging deepers holes. Don’t give up investment (sunk cost). Experts about particular holes. Avoiding the dominant idea: –Acknowledge –Distort

7. Arbitrariness Dividing up figure into different parts. Choices are to some extent arbritrary. Need not get locked into dominant division.

8. Different Approaches Recognition of dominant or polarizing issues. The search for different ways of looking at things. Relaxation of vertical thinking The use of chance

9. The Rigidity of Words Naming things limits thinking. Escape rigid classifications. Think visually Turn things upside down. Transfer to more easily handled situation. Shift emphasis

10. Arrogance Vertical thinkers classify. Expressing an idea may be premature.

11. Chance Fleming and antibiotic chance. Play as encouraging chance. Brainstorming. Wandering about. Intertwining separate thoughts Random selection of object Consider other matters