1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Enterprise Data Warehouse Appliance Optimized for Microsoft SQL Server 2008 R2 Parallel Data Warehouse (PDW)

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Enterprise data warehouse challenges Rapid growth of data, both structured and unstructured Disparate data silos, often scattered across the enterprise, with no single, consistent view of the business Difficulty aggregating and analyzing data Complexity of custom solutions and manual processes to extract-transfer-load (ETL) from disparate systems Costly to implement and operate

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Obstacles to successful enterprise data warehouses Systems complex and inefficient Solutions costly and slow to deploy Information hard to access Volume, variety and velocity of data What customers are saying

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Opportunities ‘There’s money waiting to be extracted from the data’ $10.66 to $1 45%

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 HP and Microsoft solution Complete data warehouse (DW) solution with integrated tools for extract-transform -load (ETL), business intelligence (BI), mobile device management (MDM) Massively Parallel Processing (MPP) architecture for enterprise-class scalability and performance Ability to handle “big data” from all sources (with Apache Hadoop connectors) Simplified, streamlined deployment Low total cost of ownership #1 infrastructure + #1 software company = compelling value HP Enterprise Data Warehouse Appliance

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 HP EDW + Microsoft PDW HP Enterprise Data Warehouse Integrated appliance based on HP Converged Infrastructure Microsoft Parallel Data Warehouse: Robust business analytics software platform Unmatched synergy offering true value to enterprise data warehouse market

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Value of HP EDW Appliance Complete Integrated appliance for mission-critical environments Half-data and full-data rack configurations Comprehensive consulting services Optimized Single view of information One-step solution update Enterprise-class scalability Market-leading $/TB Agile Scalable, easy-to-manage enterprise DW 20x scale to 600 TB 40 to 200x faster queries Reduced complexity and deployment expense with industry-leading price/performance and mission-critical support

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 HP Enterprise Data Warehouse at a glance 50% Better TempDB performance * 1.5x Faster scan rate performance * 25% Greater processor scalability * 25% More storage capacity per rack * * Based on internal HP testing.

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Dual fiber channel HP Enterprise Data Warehouse Simplified – Choice of deployment options with half-data and full-data rack configurations Complete – Designed for mission- critical environments Highly reliable – Leveraging the world-renowned reliability of HP ProLiant Gen8 servers—the most self-sufficient servers in the world Dual InfiniBand Management nodes Landing zone Backup node Client drivers Data center monitoring ETL load interface Corporate backup solution Corporate networkPrivate network Control nodes Active/passive Management Landing zone Backup nodes Database nodes Storage nodes Spare database server

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Comparing HP EDW/PDW with traditional symmetric multiprocessing (SMP) Massively Parallel Processing Massively Parallel processing (MPP) HP EDW/PDWSymmetric Multiprocessing (SMP) Horizontally scalable hardware and software is used to design medium to large data warehouses/marts. Vertically scalable hardware and software is used to design small to medium data warehouses/marts. An MPP system uses multiple servers, giving the appearance of a single Appliance. As data grows, an MPP data warehouse scales by adding more hardware nodes vs. replacing a server with a larger server. An SMP system uses one hardware server; as a result, to scale a data warehouse, a company must buy bigger hardware, increasing long-term costs. The HP EDW Half-Data Rack configuration allows budget-minded organizations to start small and scale out to a Full-Data Rack configuration as needs change. The HP EDW Half-Data Rack includes one standard control rack plus one data rack with 4+1 compute nodes and 15–60 TB of capacity. The HP EDW Full-Data Rack configuration contains 10–40 active compute nodes. Each compute node has two physical processors (i.e., 12 cores), enabling HP EDW Full-Data Rack to scale to 480 physical cores. SMP systems range from 2 to 64 (or more) cores. MPP systems contain redundant components. In addition, high availability is achieved as PDW uses Microsoft High Performance Computing (HPC) software to protect compute nodes in the EDW/PDW Appliance. Therefore, high availability may be achieved by using only one extra server per data rack (N+1). Clusters of two or more SMP systems can be used to provide high availability using Microsoft Cluster Service (MSCS). Each hardware node has its own CPUs, memory, and disks. Therefore, queries face less competition for resources. Queries compete for common hardware resources (CPU, memory, and I/O). Parallel processing across multiple servers (nodes) and across multiple cores within each server creates a Parallel Shared-Nothing design, and true linear performance as workload increases. Parallel processing only across cores within a single server

11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 HP EDW runs Microsoft SQL PDW using MPP Key benefits: Room for growth: Ability to upgrade architecture by 10x as data grows High performance: Shared nothing architecture allows for maximum performance Appliance by design: HP tools for optimal performance of infrastructure Built-in BI Integration with Microsoft BI tools and connectors for heterogeneous BI environments Control rackData racks ½ to 4 data racks 11-50 Servers 22-100 Processors 152-728 Cores 30 to 610TB

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 New with HP EDW 1.4 HP differentiation from the ground up ProLiant Gen 8 Upgrades PDW AU3.5 software

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Raw capacity of HP EDW Appliance User Data CapacityNumber of Data Racks Ordered 1/21234 24 300GB SFF Disks30TB76TB153TB229TB305TB 11 1TB LFF Disks51TB127TB254TB381TB509TB 24 600GB SFF Disks61TB153TB305TB458TB610TB Note: Full data rack has 11 servers (10 active DB nodes + 1 hot standby node) with capacity starting from 76TB

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Integration with SQL Server BI Complementary tools Non-Microsoft BI and ETL tools SQL Server Integration Services, Analysis Services, PowerPivot, and Power View Hadoop StreamInsight Master Data Services Informatica, BusinessObjects, MicroStrategy, and SAS PDW = a complete business analytic platform

15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 HP Enterprise Data Warehouse components Control rack Servers: 2 x HP ProLiant DL360 G7 servers; 1 x HP ProLiant DL370 G6 Server; 3 x HP ProLiant DL380 G7 servers Storage: HP P2000 G3 (+ internal) storage Software: Microsoft Windows® Server 2008 SP2; Microsoft S QL Server 2008 R2 Parallel Data Warehouse Infrastructure: InfiniBand, Fiber Channel, Ethernet switching, 42U rack Data rack (choice of full or half*) Servers: 10 active + 1 passive HP ProLiant DL360 G7 Server compute node (half* 4 + 1) Storage: 10 x HP P2000 G3 (half* 4) Software: Microsoft Windows Server 2008 SP2; Microsoft SQL Server 2008 R2 Parallel Data Warehouse Infrastructure: InfiniBand, Fiber Channel. and Ethernet switching, 42U rack Expansion Start with one half-data or one full-data rack and easily expand by adding data racks (up to a maximum of four racks). Services Industry-leading reactive and mission-critical support jointly delivered by HP and Microsoft; providing integrated, end-to-end coverage of hardware and software components

16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Engineering process and testing to develop HP Enterprise Data Warehouse Months of preparation and hundreds of pre-configurations Defined the target workloads Tested and pushed performance for configurations Developed an optimal configuration for data warehousing up to 610 TB

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. “Having launched as America’s newest stock exchange and rapidly grown our market share, we needed to address our outgrown data marts and improve storage access for analysis and reports. Our expectations for setup, ease of management and processing speed were exceeded at every point by HP and Microsoft with the fully integrated preconfigured HP Enterprise Warehouse appliance. With the combined expertise of HP, Microsoft, and BI Voyage, we have tested the solution to generate reports in under 15 minutes for what used to take over four hours.” Rich Hochron Chief Technology Officer of Direct Edge

18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Services for HP Enterprise Data Warehouse Standard Services Installation Set up Delivery project management Start Service ETL readiness and test Reporting, migration, testing Performance tune and test Data center integration Operations review Two-week duration Full lifecycle of Data Warehouse/Business Intelligence consulting Assessment Existing process review Optimize for EDW: ETL, reporting Integration needs assessment Two-week duration

19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP BI/Data Warehouse Consulting Complete service portfolio Data Warehouse Consulting Business consulting Data quality Master Data Management Information governance DW design, ITL design, implementation SQL Infrastructure Consulting Performance tuning Oracle to SQL migration SQL consolidation Start Service for Enterprise Data Warehouse Appliance Data Warehouse Assessment EDW Solution Implementation Business Decision Appliance One-week service produces actionable business intelligence Deployment/training/pilot

20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 HP Enterprise Data Warehouse support HP and Microsoft collaborative support Microsoft and HP work together to provide a seamless support experience. Choose the service levels to meet your business needs. MicrosoftHP Premier Support * − 24x7 Reactive Support with on-site response − Proactive Services − Technical Account Management Premier Mission Critical All features of underlying Premier Support Plan plus − Faster reactive response time with on-site solution engineering support − Prioritized access to Microsoft product groups − Solution supportability review and architectural guidance for maximum performance or upgrade through add-on Support Plus 24 − Reactive 24x7 hardware and software support for HP appliance components − Four-hour onsite hardware response Proactive 24 Service − Integrated hardware and software support including proactive and reactive services to improve stability and availability across your IT environment Critical Service − Comprehensive support solution designed to help minimize the business impact of downtime for mission-critical applications or Recommended * Premier Support plan (Standard level or above) is a prerequisite for PDW customers

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 How to buy HP Enterprise Data Warehouse HP hp.com/solutions/microsoft/edw Microsoft microsoft.com/sqlserver/en/us/solutions- technologies/appliances/hp-pdw.aspx Additional information

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Take the next step today Assess where you stand HP Data Management Assessment Services Assessment and Business Discovery Services Architectural Design Workshop and Data Migration Assessment Pilot HP AppSystems demos Live at HP and Microsoft Solution Centers Virtually on-demand at your location SQL Optimization Consulting Services See it in action Optimize for your environment

23. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Boeblingen, Germany Washington, U.S. Chicago, U.S. New York, U.S. Amsterdam, Netherlands Seoul, South Korea Tokyo, Japan Sao Paulo, Brazil Thames Valley, London Beijing, China Take the HP and Microsoft challenge, see the compelling benefits: HP and Microsoft demo/POC units around the world

24. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you