1. 1 CE Consumer Markets Wireless Value Proposition Bob Huang Sony Electronics

2. 2 Contents Is Wireless Big for Consumer Electromics (CE) Current Wireless Landscape The Big player A Player What is the UWB Opportunity

3. 3 Is Wireless Big for Consumer Electronics Yes! Mobile Telephones Remote Controls Wireless Internet access

4. 4 Current Wireless Landscape The Growth of CE Wireless Remote controls Started 40-45 years ago TV, etc Toy applications (cars, etc) Mobile telephones Started 20 years ago Now starting UMTS/3G Wieless Internet access Started 4 years ago

5. 5 The Big player: 802.11 Extensive market penetration Low cost point due to volume Consumer recognition and acceptance OEM’s have experience Issues Seamless security PC oriented

6. 6 A player: UMTS/3G Extensive user base Known utility Plus Minus OEM’s have experience Issues Infrastructure build challenge Business case (cost per bit)

7. 7 What is the UWB Opportunity Where does UWB fit in? For Wireless-USB? For in-home video distribution? For portable & personal entertainment? Peer-to-peer When will UWB be here?

8. 8 No Answers But, a resonable approach For CE, wireless is Not an a fundamental value A supporting technology Cut-the-cord wireless One-time value Many time value

9. 9 Conclusion UWB is many things to many people It is an opportunity to all CE, PC and Mobile industries Each will have its own opportunity (as convergance is not yet a reality) Need to follow the 802.11 track: First work on worldwide acceptance Then continue to developing more capability Built it and they will come