1. 组员：陈洁怡 陈恩桦 郑博 黄晓婷 唐敏华 姚 诗晴 ——DIY mask

2. Company:Delicacy company.ltd Slogan:Nature is our pursuit

3. 目录 Assessment of the environment Product :Delicacy 4ps Summary

4. 1.Assessment of the environment

5. Improve facial skin relatively quickly

6. Contain harmful substancesSerum left in the mask bag is thrown away

7. The size is not suitable Can’t distinguish the difference

8. Assessment of the environment Ordinary DIY masks contain some elements that are harmful to your skin although its material is natural.

9. Powdery DIY mask Mask soaked in lotions

10. Delicacy Our products use the elements that are extracted from naturals and special processing makes them easier to be absorbed by your skin.

11. Delicacy’s serum is semi liquid so that it won’t evaporate rapidly or absorb your skin moisture.

12. Approval of the authority BDIH OEKO-TEST FDA

14. SWOT Analyze

15. According to the SWOT analysis, we will take the following action. 1.Strengthen brand cultivation 2.Control cost 3.Develop with our own characteristic 4.Pay more attention to promoting our products in the retail terminal 5.Build our core value

16. 2.About Delicacy 2.1 Concept of natural mask Our product use cotton cloth. That is safety and green.

17. 2.About Delicacy 2.2 The benefits of natural cotton mask natural cotton cloths 2.2.1 excellent moisture retention 2.2.2 thin but not stiff 2.2.3

18. 2About Delicacy 2.3 Distinctive DIY idea We use special idea, DIY mask, our product include mask cloth, serum and the special function nutrient solution. The most important is that we have put the tool which can mix the serum, special function nutrient solution and the mask cloths into our product.

19. 2.About Delicacy 2.4 The special function nutrient solution 2.4.1 Moisturizing and Relief Main Composition: Goat's milk, Hyaluronic acid, Aloe vera, Rose. For the Crowd: word with the computer all the day, and the skin is dry and stiff. 2.4.2 Whitening and Moistening Main Composition: Natural pearls, Loofa and Adlay For the Crowd: Overtime at night, Face bleak and pigmented 2.4.3 Smooth and Compact Main Composition: Collagen, Sturgeon caviar For the Crowd: the face would edema after getting up in the morning, Facial muscle relaxation 2.4.4 Anti-wrinkle and Nourish Main Composition: Imperial honey, Coenzyme olo, Natto amino acids For the Crowd: People who usually go to the pub but Pay little attention to maintenance, Chapped skin wrinkling

21. Product PricePlace Promotion 4P

22. 3 Product Characteristics Positioning of Delicacy is to provide high-quality, green DIY mask for college students and young women aged from 20 to 35. Through independent DIY mark, bring moisture to the skin, Enjoy the pleasure in the production process and applying the mask. Product Positioning

23. 3 Product Characteristics Natural Mask Distinctive DIY idea The essence of the different effects Product Characteristics

24. 4 Price Price Lining Strategy; Price strategy Cost One piece of cotton cloth 0.5yuan 100 ml serum 20 yuan 100ml special function nutrient solution 20 yuan;30yuan exact price For the first two types:59.8 For the latter two types:99

25. Professional beautician (Introduction and answer customers' answer professionally) Website :micro blog ; official website flyers Products on special in the festivals. Products on special in the festivals.

26. 6 Distribution Establish specialty shop in county-level cities and areas Franchise sales Setting up some CVS in villages and towns Expand the retail market Establish the B2C marketing mechanisms through a third party B2C Enter into big shopping malls in first or second tier cities, set up the sales counters Sales Counter

27. 7 7 Summary and prospect Product Produce Investment Product Produce Investment Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed. Welcome to invest our product-DELICACY, we believe that you won’t regret your choice and DELICACY will succeed.

28. Thanks