1. WELCOME Are You Ready for 21 st Century Parents?

2. “Parents send their most prized possessions to school every day.”

6. Data by Google Analytics, reporting hits out of the KDE network.

8. “You never get a second chance to make a first impression.”

13. Grade Check? In 2010-11, BGJHS had 450 Infinite Campus Parent Accounts –1,118 Average Weekly Logins BGHS had 543 Parent Accounts –1,714 Average Weekly Logins *Not counting parents who use student accounts to login. Carolyn Price, BGISD Attendance Associate

14. “Parents tend to view email as their preferred method of communication, though they really like face-to-face communication (that can be hard to accomplish with busy schedules). Also, parents biggest pet peeve is unreturned/unanswered emails from teachers.” Dr. Blair Thompson, PhD WKU Department of Communication Parent Communication Survey 2011

15. @BGISD @joeimel @KASAEdLeader @KyDeptofEd @kycommissioner

16. Parent Notification Guidelines AlertNow is to be used for school events only. –AlertNow is not to be used to promote or solicit fundraising activities. You may publicize events and fundraising activities in the school newsletter, but do not send an AlertNow message or phone call with the purpose of promoting fundraising. AlertNow is intended to keep parents informed, but should not be over-used. –Group events when possible and send as an email only. For field-trips and paper-work reminders, use the grouping feature. –Use school-wide announcements for events that are school-wide: open houses, parent/teacher conferences, fall festivals, etc. Confidential information should not be shared or sent via AlertNow. –Blank forms only. –No report card or grade information. Emergencies will be communicated via the District Office. –School Closings, Dismissals, Delays –Evacuations, Lock Downs, Lock Outs When placing a call: –Identify yourself & your school. –Leave a brief and concise message. –Say a farewell or goodbye.

17. Basic Public Relations

18. Basic PR Tips Be Proactive Avoid Jargon Provide Contact Information

19. Leslie Peek Public Relations Coordinator Bowling Green Independent Schools leslie.peek@bgreen.kyschools.us (270) 746-2200