1. Changing Behaviors By Judiann McNulty

2. What is one new behavior we’ve all adopted during the past 10 to 15 years?

3. Roles Cell phone vender Cell phone buyers PleaseAchieveMotivateAdoptLearn FacilitateTry outTeachConsiderDecide SellConvinceInformProvideRaise awarness ChangeAssessSeekPracticeAssist CompareCommitPromoteImproveReach out

4. Roles As change agents Our target population PleaseAchieveMotivateAdoptLearn FacilitateTry outTeachConsiderDecide SellConvinceInformProvideRaise awarness ChangeAssessSeekPracticeAssist CompareCommitPromoteImproveReach out

5. Diffusion Where were or are you in adopting use of a cell phone?

6. Stages of Change Pre- Awareness Awareness Preparation Action Maintenance

7. Perceived Benefits What do you see as the advantages of having a cell phone?

8. What made it difficult for you to get/use a cell phone?

9. Some barriers solve themselves with increased demand No pre-pay cards for sale in my village Have to travel far to the city to buy the phone, accessories No where to get the phone repaired

10. There’s no signal where we live. Some barriers are too big for the target group to overcome

11. No matter how attractive our IEC strategy for promoting benefits is, these people can’t adopt the behavior

12. What would the cell phone company do?

13. Why do people adopt new behaviors? When the perceived benefits outweigh the perceived barriers When the perceived barriers are overcome or removed When motivating factors and social norms are in agreement with the behavior

14. Sustainable behavior change

15. On into the next generation…

16. Learning from our target group Did you vaccinate all your new chickens this year? What do you see as the advantages of vaccinating your chickens? What do you see as the disadvantages or bad things that might happen if you vaccinate your chickens? What makes it easier for you to vaccinate your new chickens? What makes it difficult for you to vaccinate your new chickens? Who (individuals or groups) approves or supports you in vaccinating your chickens? Who does not approve or support you in vaccinating your chickens?

17. Resources Designing for Behavior Change training curriculum www.coregroup.org/sbc/ BA manual and online tutorial: http://barrieranalysis.fhi.net/http://barrieranalysis.fhi.net/ BA Narrated Presentation: http://caregroupinfo.org/vids/bavid/player.htmlhttp://caregroupinfo.org/vids/bavid/player.html BA Tabulation Table (Excel): www.caregroupinfo.org/docs/BA_Tab_Table_Eng_9_30_10. xlswww.caregroupinfo.org/docs/BA_Tab_Table_Eng_9_30_10. xls BA Tabulation Instructions: www.caregroupinfo.org/docs/BA_Analysis_Excel_Shee t_Tab_Sheet_Explanation_Sept_2010.docwww.caregroupinfo.org/docs/BA_Analysis_Excel_Shee t_Tab_Sheet_Explanation_Sept_2010.doc