1. Application of Open Source Strategy on Mobile Web Server Author: Carlo Vainio Supervisor:Professor Heikki Hämmäinen Instructor: M.Sc. Risto Aho, Nokia Multimedia Thesis presentation 09.05.2007

2. Contents  Introduction  Problem Definition & Research Methods  Critical Success Factors  Open Source as Strategy for MWS  Open Source Development Framework  Further Work

3. Introduction  Mobile Web Server (MWS) –Apache web server ported to the S60 platform –The mobile device reachable from the Internet –New ways to deliver value to the customer, e.g.  Mobile web site  Web user interface (UI) to the phone  Applications  Open Source Software (OSS) –right to use, modify, and redistribute the software –OSS as business strategy  Critical Success Factors (CSF) –Definition: “The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired”. [Rockart 1979]

4. Problem Definition & Research Methods  Problem definition –Identify the Critical Success Factors (CSF) of MWS –In light of the CSFs, is Open Source a good approach for MWS? –If so, how is this strategy effectively implemented?  Research methods –Interviews –Literature study

5. Critical Success Factors CSFMotivationImplication Use cases This is a gray area. It is not possible to define all the relevant use cases in- house. Killer application unknown. Need for market orientation and customer focus to identify the killer applications and get the concept right. Technical issues Technical issues, e.g. battery consumption and billing, have to be overcome before the concept is ready for the mass market. Technical development needed Awareness generation and diffusion Need to diffuse the innovation in related communities in order to increase the installed base. Need to seek and exploit the right communities. Third party application development Due to the long tail characteristics present, third party application development may become crucial for the future of MWS Need to attract outside developers and system integrators in order to form a collaborative development ecosystem.

6. Open Source as Strategy for MWS Critical issues for MWS Solution provided by the OS strategy Use cases and market uncertainty Involvement of developers and lead users in the development process reduces uncertainty. The extreme form of openness inherently promotes standard creation and thus reduces uncertainty. Awareness generation The awareness and marketing goals may be achieved by nurturing a healthy community, which will gain broad attention and create "buzz" in the communities. Openness promotes positive feedback, which increases the installed base. Third party involvement By providing open platforms and interfaces, the open source strategy encourages third party involvement and integrator support Technical issues The different components of the software stack may be improved. Overcoming technical obstacles not related to the software may not be achieved

7. OS Development Framework Pre-requests Initial offering - User need - Appeal & future promise - Mission - Initial code - License - Credibility - Name - Appearance - Timing Infrastructure - Project web site - Public code archive - Project documentation - Bug database - Mailing lists - Forums - FAQs - Newsgroups The bazaar Leadership - Direction and roadmaps - Authority - Credibility - Trust - Leadership style - Skills - Motivation - Vision Governance and management - Government structures - Division of labor - Decision making - Development processes processes Building community - Marketing - Managerial and leadership issues - Trust building - First encounter

8. Further Work –Research on success factors related to open source software development –Further refine and test the framework presented

9. Questions? Thank you!!!