1. Advantages from the cooperation as a new way of doing business Kristīne Bērziņa, LU Gundars Bērziņš, LU "IST 6th Framework programme – great opportunity for cooperation and collaboration“, 6 – 7 April, 2005, Riga, Latvia

2. Cooperation network concept set of enterprises and organizations in a certain net with social, technologic, economic or other background several enterprises have mutual objectives or common interests that serve as conjunctive link between these enterprises and organizations

3. Elements of the Cooperation network. Actors Activities Resources Bonds mutual orientation dependence in relationships cooperation bonds, relationship-specific investments atmosphere of network relationship

4. Modes of Cooperation networks Links in networks – –collaborative ↔ transactional Distribution of the power –dominating ↔ equal partnership networks Level of formalization –formal ↔ informal Vertical ↔ horizontal Private ↔ public ↔ academic

5. Surveyed tourism enterprises.

7. Cooperation with accommo dation sector Cooperation with travel agency sector Cooperation with catering sector Cooperation with tourism transport ation sector Cooperation with tourism inform ation sector Cooperation with other tourism sectors Row Tot al Accommodati on 12 18,8 25,0 4,6 14 21,9 25,0 5,3 7 10,9 24,1 2,7 10 15,6 19,2 3,8 12 18,8 29,3 4,6 9 14,1 24,3 3,4 64 24,3 Travel agency28 20,6 58,3 10,6 30 22,1 53,6 11,4 14 10,3 48,3 5,3 32 23,5 61,5 12,2 20 14,7 48,8 7,6 12 8,8 32,4 4,6 136 51,7 Catering1 11,1 2,1 0,4 1 11,1 1,8 0,4 2 22,2 6,9 0,8 1 11,1 1,9 0,4 00000000 4 44,4 10,8 1,5 9 3,4 Tourism transport ation 2 14,3 4,2 0,8 4 28,6 7,1 1,5 1 7,1 3,4 0,4 5 35,7 9,6 1,9 1 7,1 2,4 0,4 1 7,1 2,7 0,4 14 5,3 Tourism informati on 3 21,4 6,3 1,1 2 14,3 3,6 0,8 2 14,3 6,9 0,8 3 21,4 5,8 1,1 2 14,3 4,9 0,8 2 14,3 5,4 0,8 14 5,3 Other tourism sectors 2 7,7 4,2 0,8 5 19,2 8,9 1,9 3 11,5 10,3 1,1 1 3,8 1,9 0,4 6 23,1 14,6 2,3 9 34,6 24,3 3,4 26 9,9 Column485629524137263 Total18,321,311,019,815,614,1100

8. Advantages from the cooperation competitive advantage that can not be achieved or would be difficult to achieve for a separate enterprise most advantages are qualitative lack of measured benefits from networks

9. Motivation to cooperate Gain of flexibility in our rapidly changing environment Development of skills and resources for commercial success Achievement of operating efficiency

10. Cooperation objectives connected with product, marketing and sales, research and technology, infrastructure, human resources, financing

11. Groups of cooperation benefits Learning and exchange Boost of business activity Community development

12. Success factors for cooperation common goal and objectives understand the motivation of the partners agreement on common values and norms do not forget about your partner interests trust frequent information exchange regular meetings and mutual events