1. www.FITT-for-Innovation.eu FITT Fostering Interregional Exchange in ICT Technology Transfer Motivation and Incentives

2. 2 | 05.02.2010 Motivation and Incentives  Motivation and Incentives: the process by which researchers are triggered to work goal oriented and enduringly keep up the good work.  Incentives are any factors (financial or non-financial) that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives.  Motivation is the activation or energisation of goal-oriented behaviour, it may be internal or external.

3. 3 | 05.02.2010 Motivation and Incentives Incentives can be classified according to the different ways in which they motivate agents to take a particular course of action. 1.Remunerative incentives (or financial incentives) are said to exist where an agent can expect some form of material reward — especially money — in exchange for acting in a particular way. 2.Moral incentives are said to exist where a particular choice is widely regarded as the right thing to do, or as particularly admirable, or where the failure to act in a certain way is condemned as indecent. A person acting on a moral incentive can expect a sense of self-esteem, and approval or even admiration from his community; a person acting against a moral incentive can expect a sense of guilt, and condemnation or even ostracism from the community. 3.Coercive incentives are said to exist where a person can expect that the failure to act in a particular way will result in physical force being used against them (or their loved ones) by others in the community — for example, by inflicting pain in punishment, or by imprisonment, or by confiscating or destroying their possessions.

4. 4 | 05.02.2010 Motivation and Incentives  Incentives are an expectation that encourages people to behave in a certain way.  It aims at providing value for money and contributing to organizational success  Motivation can be extrinsic or intrinsic.  Intrinsic motivation:  Wants to intrinsically motivate researchers to become entrepreneurs  It entails personal factors such as self satisfaction, personal goals  Necessary to create an entrepreneurial intention  Entrepreneurship seminar  Masterclass in entrepreneurial skills

5. 5 | 05.02.2010 Motivation and Incentives Entrepreneurship Seminar  3-days residential interactive seminar about company creation role-playing (participants develop and present their project) coaching teaching (INRIA-Transfert staff & invited experts)  A starter for researchers - entrepreneurs arrange the situation of company creation & growth that they have to manage give an opportunity to express their ideas & provide feedback provide essential information, tools, contacts  Goal: to convince the “would – be” entrepreneurs changing mindsets encouraging to enter the business environment

6. 6 | 05.02.2010 Motivation and Incentives Masterclass in Entrepreneurial Skills  An ICT dedicated master class in innovation and entrepreneurship in cooperation with a Management School  Periodical multiple day training session  Participants are selected researchers from research institutes or industrial partners that cooperate in IBBT research projects  Aims to support the development and implementation of research results into business

7. 7 | 05.02.2010 Motivation and Incentives  Motivation can be extrinsic or intrinsic.  Extrinsic motivation:  Wants to acknowledge and reward researchers for what they have done  It entails monetary awards and prestige awards  This increases the perception of fairness and motivates researchers  Financial incentives – income distribution rule  Award for transfer projects  Framework for involving researchers in spin-offs

8. 8 | 05.02.2010 Motivation and Incentives Financial Incentives – Income Distribution Rule The Income Distribution Rule is a Distribution Key of the incomes resulting from Technology Transfers In other words, it is a reward given to Researchers and Laboratories in the case of a technology transfer. It consists in granting all major actors of the University involved in a technology transfer a fair revenue share in order to keep them involved and motivated. Moreover, this fair revenue is also supposed to incent all actors to launch and achieve more technology transfer projects.

9. 9 | 05.02.2010 Motivation and Incentives Award for Transfer Projects Follow-up of the winning projects

10. 10 | 05.02.2010 Motivation and Incentives Framework for Involving Researchers in Spin-Offs  Really favourable conditions for public research employees to be involved with private companies exploiting their work !

11. 11 | 05.02.2010 Motivation and Incentives Suggested Readings  Link to bibliography  Link to code book Entrepreneur Knowledge valorization Business opportunity  Link to related websites http://en.wikipedia.org/wiki/Incentive