1. page 1 ? B. Jacobfeuerborn Towards Netism. A Network-Based Society of Symbolic Goods Dr Bruno Jacobfeuerborn Polska Telefonia Cyfrowa bruno.jacobfeuerborn@era.pl

2. page 2 ? B. Jacobfeuerborn Prologue

3. page 3 ? B. Jacobfeuerborn Charles Darwin 1809-1882 “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin

4. page 4 ? B. Jacobfeuerborn 1 Prologue 2 Today’s World 3 Paradigm Shift 4 Netism 5 Customership 6 Epilogue

5. page 5 ? B. Jacobfeuerborn Netism Network Customership Global village of customers Network + ism IPR, computer programes & games, fashion, travelling, movies, shows, second life, etc. Symbolic Goods

6. page 6 ? B. Jacobfeuerborn Today’s World

7. page 7 ? B. Jacobfeuerborn Competition Innovation Speed Globalisation Exclusion

8. page 8 ? B. Jacobfeuerborn We live in a disruptive world. Change is a constant! (technological, economical, political, social, cultural, etc.) “Marcher ou mourir” French Foreign Legion’s mantra The new world will not be a straight continuation of the present universe. New social, economic and political paradigms will emerge.

9. page 9 ? B. Jacobfeuerborn Paradigm Shift

10. page 10 ? B. Jacobfeuerborn Le roi est mort. Vive le roi !réseau !Le système Note: network  system XX century N. Bourbaki, C. Levy-Strauss, L. von Bertalanfy... Structure, Hierarchy, Function, Capitalism of material goods,... S ystem Network M. Castells, L.A. Barabasi D. Ronfeldt... Flat world, Ubiquity of networks, Capitalism of symbolic goods,... XXI century

11. page 11 ? B. Jacobfeuerborn Netism

12. page 12 ? B. Jacobfeuerborn Netism is the term by means of which we characterize the society whose life is organized upon networks. Network + ism

13. page 13 ? B. Jacobfeuerborn IPR, computer programes & games, fashion, travelling, movies, shows, second life, etc. – The globalised (flat) world goes towards the network economy and society. – The digital networks are a platform for symbolic goods production, delivery, and exchange, as well as, for symbiotic cooperation of people and artificial agents.

14. page 14 ? B. Jacobfeuerborn Capitalism  Netism Das Kapital ? The Network Proletariat Capital Divide Digitariat Digital Divide Social Divide

15. page 15 ? B. Jacobfeuerborn Customership

16. page 16 ? B. Jacobfeuerborn  Mass Consumption is the engine of the present and future economy.  Consumerism (often conspicuous) becomes an overwhelming attitude.  Customer is a central figure in the mass consumption society. Thorstein B. Veblen 1857-1929

17. page 17 ? B. Jacobfeuerborn Customers  Prosumers There are good reasons to define a new term, i.e. Customership.

18. page 18 ? B. Jacobfeuerborn Thru netism and prosumerism customership may become – self-structuring, – self-organising, and – self-driven Then customership will be highly responsive to change! … and expanding!

19. page 19 ? B. Jacobfeuerborn Epilogue

20. page 20 ? B. Jacobfeuerborn There will be many various risks! One of them is …

21. page 21 ? B. Jacobfeuerborn Throughout history homo sapiens have managed to cope with every challenge thrown up, so hopefully does homo netilis.

22. page 22 ? B. Jacobfeuerborn