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International Business Part III BCS-BE-8: The student analyzes how international business impacts business.

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Presentation on theme: "International Business Part III BCS-BE-8: The student analyzes how international business impacts business."— Presentation transcript:

1 International Business Part III BCS-BE-8: The student analyzes how international business impacts business.

2 Culture in a Global Economy A group’s ______ is often considered in terms of its dress, food, language, and art. Yet it is more complicated than that. culture the beliefs, customs, and ________ of a distinct group of people

3 Graphic Organizer What Is Culture? _______ Food _________ Art _______ Geography Religious _______ An entire country An ethnic ______ Specific social group An institution

4 Culture in a Global Economy The global economy creates a _________ culture for business. Properly _________ people from various cultures can give them a better impression of you.

5 Culture in a Global Economy In business, culture has two meanings. The customs of other countries with which companies do ________. The _________ of a particular company. 12 Failure to understand the culture of another country can ruin a deal or lead to a marketing disaster.

6 Marketing Abroad Before a company markets a product in a country, certain things must be researched. ________ _______ ________ When Pillsbury ® translated “Jolly Green Giant” into Arabic, the phrase became “Intimidating Green Ogre.” Coca-Cola ® changes the amount of carbonation and sugar in its products to suit the tastes of different countries.

7 Doing Business Abroad Companies doing ________ in other countries must be aware of cultural differences that affect the __________. When Euro Disney opened, French workers objected to certain practices that were typical at Disney’s U.S. theme parks. Three thousand workers quit.

8 Business Etiquette Business etiquette ______ from country to country. business etiquette conduct that is considered _______ acceptable in business Many companies hire local ______ in other countries to help avoid etiquette problems.

9 Graphic Organizer Giving a potential business partner a gift might be seen as a ______. Giving a potential business partner a gift is seen as _________. In the United StatesIn Japan

10 Corporate Culture A company’s corporate culture can be _____formally through a company _____ of ethics and the orientation process. corporate culture shared values, beliefs, and _______

11 Corporate Culture Corporate ______ can be defined _______ through a company’s dress code, work habits, and social activities. A corporate culture can be ________ by a company’s founder.

12 Formal Culture A formal business culture may have a strict ___________. hierarchy chain of __________ A hierarchy usually has one ________ at the top who makes all the decisions.

13 Formal Culture Making _______ or passing down decisions can be ________ in a bureaucracy. bureaucracy several __________ of management

14 Graphic Organizer Characteristics of a Formal Corporate Culture Strict hierarchy Making _______or passing down decisions can be complicated Job titles are indicators of power and status Dress codes are strictly __________ Work hours are strictly enforced

15 Informal Culture At a company with an _______culture, employees are encouraged to make decisions on their own. Few companies have a _______ that is entirely formal or informal.

16 Graphic Organizer Characteristics of an Informal Corporate Culture Flexible dress ______ Flexible work hours Option to work from _______ Job titles are not as important as creativity and teamwork


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