1. Business English Upper Intermediate 117109-01 John Silberstein johnsilb@aol.com

2. Agenda Next Three Class Sessions Current Events Business Plan Franchising

3. Next Three Class Sessions I will not be here for the following classes: July 14, 16 & 21 Ms. Nikki Eggers will be my replacement. I will be available via email or IM during this time period. Email: johnsilb@aol.comjohnsilb@aol.com

4. Current Events Google Targets Microsoft’s Turf 1.In what areas does Google not offer products which are competitive to Microsoft? 2.Initially, what is the target market for Chrome OS? 3.Why might some people think that Mr. Schmidt is obsessed with competing with Microsoft? 4.What is ARM? 5.Do you believe that the PC industry is moving to a model similar to the Cell Phone industry? Why?

5. Business Plan Project Schedule 1.By the end of day July 9, 2009 a.Team assignments and team names b.Type of business each team will be ‘starting’ 2.July 30, 2009 a.Rough draft business plan due. 3.Starting September 8, 2009 a.Group Presentations b.We will do one or two groups per day.

6. Business Plan Project Using the howtowriteabusiness powerpoint the a guide, Complete the following sections:  Company Summary  Market Opportunity  Product or service being offered  Market Strategy.

7. Business Plan Project Using the howtowriteabusiness powerpoint the a guide, Complete the following sections:  Company Summary  Market Opportunity  Product or service being offered  Market Strategy.

8. Franchising Name franchises that you know. What is a franchise? A Franchise is a business system in which a company (franchisor) sells an individual or group (franchisee) the right to operate a business using the franchisor’s established system or format.

9. Franchising Break into groups and make a list of: The advantages of franchising for the franchisor. The Advantages of franchising for the franchisee.

10. Franchising Break into groups and make a list of: The advantages of franchising for the franchisor. The Advantages of franchising for the franchisee.

11. Franchising Read the article: One day in my life. 1.Are the Stein’s the franchisee or franchisor? 2.How many people does this McD’s employ? 3.How does McD’s corporate offices ensure that the franchisee is keeping in line with franchise standards? 4.Why is it good that the franchisees have regular meetings?