1. better results through better thinking Start Thinking The Business of Thinking ®

2. 02-10 ©2010 Herrmann International

3. 02-10 ©2010 Herrmann International WHOLE BRAIN ® MODEL LOGICAL ANALYTICAL FACT-BASED QUANTITATIVE ORGANIZED SEQUENTIAL PLANNED DETAILED HOLISTIC INTUITIVE INTEGRATING SYNTHESIZING INTERPERSONAL FEELING-BASED KINESTHETIC EMOTIONAL D UPPER RIGHT A UPPER LEFT LOWER LEFT B LOWER RIGHT C

4. 02-10 ©2010 Herrmann International A B D C Analyzes Quantifies Is logical Is critical Is realistic Likes numbers Knows about money Knows how things work Infers Imagines Speculates Takes risks Is Impetuous Breaks rules Likes surprises Is curious / Plays Takes preventive action Establishes procedures Gets things done Is reliable Organizes Is neat Timely Plans Is sensitive to others Likes to teach Touches a lot Is supportive Is expressive Is emotional Talks a lot Feels OUR FOUR DIFFERENT SELVES

5. 02-10 ©2010 Herrmann International Analyzes Quantifies Is logical Is critical Is realistic Likes numbers Knows about money Knows how things work At School: Math, Science, Computers At Work: Finance, Engineer, Chemist, Technician Decision Making: Gathers Facts, Argues Rationally Problem Solving: Forms Theories, Solves Logically, Measures Precisely Hobbies: Model Making, Home Improvements, Computer Games

6. 02-10 ©2010 Herrmann International Takes preventive action Establishes procedures Gets things done Is reliable Organizes Is neat Timely Plans At School: Geography, History, Language (grammar) At Work: Manager, Administrator, Project Management, Travel Agent Decision Making: Stands Firm, Conservative, Procedural Problem Solving: Approaches Problems Practically Hobbies: Travel, Fishing, Camping, Spectator Sports, Golf, Reading

7. 02-10 ©2010 Herrmann International At School: Social Science, Literature, History, Geography, Drama At Work: Social Worker, Teacher, Trainer, HR Professional, Sales Person Decision Making: Involves Others, Interpersonal, Intuitive, Emotional Problem Solving: Considers Others, Intuitive, Picks Up on Nonverbal and Interpersonal Clues Hobbies: Reading, Listening to Music, Travel, Walking, Relaxing Is sensitive to others Likes to teach Touches a lot Is supportive Is expressive Is emotional Talks a lot Feels

8. 02-10 ©2010 Herrmann International At School: Science, Math, Arts & Crafts At Work: Self Employed, Entrepreneur, Artist, Designer, Advertising, Marketing, Sales Decision Making: Imaginative, Risk Taking, Forward Looking Problem Solving: Inventive, Intuitive, Sees the Big Picture Hobbies: Arts & Crafts, Creative Writing, Music Playing, Photography Infers Imagines Speculates Takes risks Is Impetuous Breaks rules Likes surprises Is curious / Plays

9. 02-10 ©2010 Herrmann International  Interested in safety features and durability  The practicality of size, number of doors, storage space, stain resistant materials, features such as interior trunk/fuel unlock  Looks at maintenance requirements  Has done research and knows what they want  The ‘feel’ and comfort of the vehicle is important, user friendliness of controls  Wants to ‘love’ the car  Impacted by friendliness of sales & service organization  ‘Knows’ it’s the right choice  Will buy based on a friend’s recommendations  Looks at the aesthetic qualities: sportiness, color, form, ‘cutting edge’ qualities  Wants it to fit the dream, personal image, long-range plans  More willing to experiment and take some risks  First model buyer, early innovator Buying a Car D BC A  Wants to see data & statistics on performance  Looks at energy efficiency  Looks at cost of vehicle trade-in value  Comparison shopping with other vehicles  Ease of maintenance  Wants to know how it works  Likes power and precision handling

10. 02-10 ©2010 Herrmann International D “This accident demonstrates the lethal combination of drunk driving and faulty car design. These two issues are national in scope and deserve urgent Congressional attention if future generations are to be adequately protected…” B “At 3:30 pm, Thursday, April 9th, on Route 9, 15 miles north of Columbus, a black, 1978 Plymouth, 4 door sedan traveling at 75 mph in a 35 mph school zone…” C “A tearful, screaming mother attacks the cowering suspect as police officers hold off an angry mob at the terrifying scene of a tangled school bus and the bloody victims of the accident.” A “Once again...forensic science, using the undeniable facts of blood type, fingerprints, and spectrographic analysis of paint fragments, proves beyond a doubt…” Four Reporters’ Views Of The Same Accident

11. 02-10 ©2010 Herrmann International The Movies Star Wars The Matrix Total Recall All the President’s Men Apollo 13 Wall Street A Few Good Men The Last Emperor Gandhi Hope Floats Notting Hill Sleepless in Seattle D BC A

12. 02-10 ©2010 Herrmann International Business Sunday The Financial News The Science Show 3rd Rock from the Sun The Royal Family Documentaries Discovery Wild Life Shows Midday Shows Young & Restless Television D BC A

13. 02-10 ©2010 Herrmann International Books and Magazines Alice in Wonderland Hitchhiker’s Guide to the Galaxy OMNI The Horse Whisperer Circle of Friends Who Woman’s Day Bureau of Statistics Annual Review Tom Clancy Books Business Review Weekly Do It Yourself Manuals The Book of Lists Personal Investment Collector’s Tradable D BC A

14. 02-10 ©2010 Herrmann International What Do You Leave Behind? D BC A

15. 02-10 ©2010 Herrmann International Real Stories About Real People Alison traveled everywhere with her 3 teddy bears. When asked why, she explained “One hotel room looks the same as any other. At least when I go back at night I have my friends to keep me company.” George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered. Michael bought a car without checking to see if his golf clubs would fit in the back. When he got home he discovered they wouldn’t. Betty kept everything in her pantry in alphabetical order. Therese took her vacuum cleaner on camping trips to keep the tent clean. D BC A

16. 02-10 ©2010 Herrmann International Real Stories About Real People George bought a house for the family on price alone. He didn’t consider its location, convenience, layout or design. It was a good financial investment and would show a good capital gain in 5 years. That was all that mattered.

17. 02-10 ©2010 Herrmann International Betty kept everything in her pantry in alphabetical order or Therese, who took her vacuum cleaner on camping trips to keep the tent clean. Real Stories About Real People

18. 02-10 ©2010 Herrmann International Alison traveled everywhere with her 3 teddy bears. When asked why, she explained “One hotel room looks the same as any other. At least when I go back at night I have my friends to keep me company.” Real Stories About Real People

19. 02-10 ©2010 Herrmann International Michael bought a car without checking if his golf clubs would fit in the back. When he got home he discovered they wouldn’t. Real Stories About Real People

20. 02-10 ©2010 Herrmann International Artistic Holistic Flexible Imaginative Synthesizing Factual Logical Rational Theoretical Mathematical Detailed Ordered Sequential Controlled Conservative Musical Spiritual Talkative Emotional Empathetic Right Oriented DescriptorsLeft Oriented Descriptors Self Partner Parents Brothers & Sisters Children Friends Teacher/Mentor ABCD

21. 02-10 ©2010 Herrmann International Understanding the Herrmann Brain Dominance Profile ® HBDIHBDI HBDIHBDI ®

22. 02-10 ©2010 Herrmann International Preference Code: Adjective Pairs: Profile Score: ABCD Quadrant: 2 3 48 1 9 111 1 8 87 2 4 35

23. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS (distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT (self-placement) COLUMN A UPPER LEFT COLUMN B LOWER LEFT COLUMN C LOWER RIGHT COLUMN D UPPER RIGHT 111 1 111 1 87 1 87 1 35 2 35 2 48 2 48 2 9 9 8 8 4 4 3 3 Factual x Quantitative Critical Rational x Mathematical Logical * Analytical x Factual x Quantitative Critical Rational x Mathematical Logical * Analytical x Conservative x Controlled Sequential x Detailed x Dominant Speaker Reader Conservative x Controlled Sequential x Detailed x Dominant Speaker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous x Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous x Spatial Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 Organization4 Planning2 Administrative1 Implementation5 Organization4 Planning2 Administrative1 Implementation5 Teaching5 Writing4 Expressing3 Interpersonal3 Teaching5 Writing4 Expressing3 Interpersonal3 Integration2 Conceptualizing4 Creative3 Innovating3 Integration2 Conceptualizing4 Creative3 Innovating3 introverted primary left left/ some right mixed Right/ some left primary right dayequalnight somefrequentnone extroverted HERRMANN BRAIN DOMINANCE INSTRUMENT DATA SUMMARY Name: Occupation: Gender:GROUP Date: ©2006 The Ned Herrmann Group x x x x

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29. 02-10 ©2010 Herrmann International ABCD 2 3 48 1 9 111 1 8 87 2 4 35 Preference Code: Adjective Pairs: Profile Score: Quadrant:

30. 02-10 ©2010 Herrmann International 2 3 48 1 9 111 1 8 87 2 4 35 ABCD Quadrant: Preference Code: Adjective Pairs: Profile Score: 1=Primary preference STRONG 2=Secondary preference MEDIUM 3=Tertiary preference LOW Profile Scores Adjective Pairs

31. 02-10 ©2010 Herrmann International 2 3 48 1 9 111 1 8 87 2 4 35 ABCD Quadrant: Preference Code: Adjective Pairs: Profile Score: 57% 24 Points distributed across the quadrants. Look for your highest points-that is your “back- up” style or style under stress. Profile Scores Adjective Pairs

32. 02-10 ©2010 Herrmann International 2 3 48 1 9 111 1 8 87 2 4 35 ABCD Quadrant: Preference Code: Adjective Pairs: Profile Score: Profile Score=Total for each quadrant forming the basis for your profile. Profile Scores Adjective Pairs

33. 02-10 ©2010 Herrmann International LEFT MODE RIGHT MODE LOWER MODE UPPER MODE 30%70% 43% 57% Profile Scores Adjective Pairs

34. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

35. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

36. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

37. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

38. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

39. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

40. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

41. 02-10 ©2010 Herrmann International PROFILE SCORES PREFERENCE CODE ADJECTIVE PAIRS ( distribution of 24 points) KEY DESCRIPTORS X = selected * = most descriptive WORK ELEMENTS (5 =most, 1=least) Adolescent Education Education Focus Occupation Hobbies HAND DOMINANCE ENERGY LEVEL MOTION SICKNESS INTROVERT/EXTROVERT COLUMN A UPPER LEFT 111 1 111 1 9 9 Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Factual X Quantitative Critical Rational X Mathematical Logical * Analytical X Analytical 4 Technical 5 Problem Solving 5 Financial 2 Analytical 4 Technical 5 Problem Solving 5 Financial 2 COLUMN B LOWER LEFT 87 1 87 1 8 8 Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Conservative X Controlled Sequential X Detailed X Dominant Speaker Reader Organization 4 Planning 2 Administrative 1 Implementation 5 Organization 4 Planning 2 Administrative 1 Implementation 5 COLUMN C LOWER RIGHT 35 2 35 2 4 4 Emotional Musical Spiritual Symbolic Intuitive Talker Reader Emotional Musical Spiritual Symbolic Intuitive Talker Reader Teaching 5 Writing 4 Expressing 3 Interpersonal 3 Teaching 5 Writing 4 Expressing 3 Interpersonal 3 COLUMN D UPPER RIGHT 48 2 48 2 3 3 Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Imaginative Artistic Intuitive Holistic Synthesizer Simultaneous X Spatial Integration 2 Conceptualizing 4 Creative 3 Innovating 3 Integration 2 Conceptualizing 4 Creative 3 Innovating 3 primary left left/ some right mixed Right/ some left primary right X dayequalnight X introverted extroverted X somefrequentnone X

42. 02-10 ©2010 Herrmann International Clusters Technical Factual Critical Rational Realistic Rigorous thinking Knows the basis of things Logical Analytical Problem solving Test & prove Knows how things work Financial Numerical Quantitative Mathematical Knows about money Intellectual thinking Upper Left A Conservative Traditional Controlled Dominant Safekeeping Implementation Gets things done Linear Sequential Step by step Procedural Neat Organized Planning Administrative Preventive Speaker Reader On time Organized Reliable Detailed Intuitive (people) Interpersonal Friendly Sensitive to others Supportive People oriented Empathetic Talker Teacher/ trainer Expressive Communicator Symbolic Intuitive (people) Emotional Feeling Musical Spiritual Writer Reader Lower Right C Playful Breaks rules Risk taking Originate Simultaneous Impetuous Likes surprises Integration Synthesizing Holistic Originate Imaginative Innovative Creative Curious Artistic Conceptual Metaphorical Intuitive (solutions) Strategic Future oriented Imaginative Intuitive (solutions) Artistic Spatial Visual Upper Right D Lower Left B

43. 02-10 ©2010 Herrmann International Upper Left A A Quadrant Clusters D BC Technical Factual Critical Rational Realistic Rigorous thinking Knows the basis of things Logical Analytical Problem solving Test & prove Knows how things work Financial Numerical Quantitative Mathematical Knows about money Intellectual thinking

44. 02-10 ©2010 Herrmann International Lower Left B Conservative Traditional Controlled Dominant Safekeeping Implementation Gets things done Linear Sequential Step by step Procedural Neat Organized Planning Administrative Preventive Speaker Reader On time Organized Reliable Detailed B Quadrant Clusters A D C

45. 02-10 ©2010 Herrmann International Lower Right C C Quadrant Clusters A B D Intuitive (people) Interpersonal Friendly Sensitive to others Supportive People oriented Empathetic Talker Teacher/ trainer Expressive Communicator Symbolic Intuitive (people) Emotional Feeling Musical Spiritual Writer Reader

46. 02-10 ©2010 Herrmann International D Quadrant Clusters Upper Right D A BC Playful Breaks rules Risk taking Originate Simultaneous Impetuous Likes surprises Integration Synthesizing Holistic Originate Imaginative Innovative Creative Curious Artistic Conceptual Metaphorical Intuitive (solutions) Strategic Future oriented Imaginative Intuitive (solutions) Artistic Spatial Visual

47. 02-10 ©2010 Herrmann International Multi-dominant translator Drill sergeant Entrepreneur (technical) Research scientist CEO (general) Stock broker Engineer Finance officer Technical manager Bookkeeper Supervisory nurse Real estate Elementary school teacher Social worker Counselor Entertainer Musician Artist Chemist CEO (technical) Foreman Operations manager Marketing Administrative assistant Sales Entrepreneur Strategic planner Proforma Profiles of the Mentality of Representative Occupations D B C A

48. 02-10 ©2010 Herrmann International SCIENTIFIC "TROUBLESHOOTERS" TECHNICAL FINANCIAL ARTISTIC ENTREPRENEURIAL LEGAL MANAGERIAL ADMINISTRATOR SUPERVISORY DEVELOPMENTAL EXPRESSIVE FACILITATIVE SOCIAL CUSTOMER SERVICE "MULTIDOMINANT MULTI TASKING SUPPORTIVE Proforma Profiles of Successful Occupational Categories D BC A

49. 02-10 ©2010 Herrmann International  Recognizing interpersonal difficulties  Anticipating how others will feel  Intuitively understanding how others feel  Picking up the non-verbal cues of interpersonal stress  Engendering enthusiasm  Persuading, conciliating  Teaching  Sharing  Understanding emotional elements  Considering values  Finding overlooked flaws  Approaching problems practically  Standing firm on issues  Maintain a standard of consistency  Providing stable leadership & supervision  Reading fine print in documents/contracts  Organizing and keeping track of data  Developing detailed plans & procedures  Articulating plans in an orderly way  Keeping financial records straight  Gathering facts  Analysis issues  Arguing rationally  Forming theories  Measuring precisely  Problem solving logically  Financial analysis & decision making  Understanding technical elements  Critical analysis  Working with numbers, statistics, data and precision  Reading the signs of coming change  Seeing the ‘big picture’  Recognizing new possibilities  Tolerating ambiguity  Integrating ideas and concepts  Challenging established policies  Synthesizing unlike elements into a new whole  Inventing innovative solutions to problems  Problem solving in intuitive ways  Simultaneous processing of different input D B C A Strengths

50. 02-10 ©2010 Herrmann International  Inarticulate, ‘off the track’ communication  Excessive ‘chatter’  Vague, ambiguous approaches or instructions  Illogical comments  Inefficient use of time  Lack of facts or data  Inappropriate informality  Overt sharing of personal feelings  Impression of not knowing the ‘right’ answer  Fear of challenge or debate  Unknown or absence of a clear agenda  Disorganized  Hopping around from subject to subject  Too many ideas at once  Unpredictable  Too fast paced  Unclear instructions or language  Too much beating around the bush  Incomplete sentences  Lack of closure  Repetition  Too slow paced  ‘Playing it safe’ or ‘by the book’  Overtly structured, predictable  Absence of humor and fun  Lack of flexibility, too rigid  Inability to get concepts or metaphors  Drowning in detail  Too many numbers  Dry, boring topic or style  Lack of interaction  No eye contact  Impersonal approach or examples  Dry or ‘cold’ un-enthusiastic interaction  Insensitive comments  No time for personal sharing  All data, no nonsense  Lack of respect for feelings  Overly direct or brusque dialogue  Critical D B C A Frustrations

51. 02-10 ©2010 Herrmann International Great Brains in History Innovators Thinkers Bertrand Russell Galileo Lao Tsu Thatcher Churchill Mozart Thomas Jefferson Albert Schweitzer Socrates Chopin J. Edgar Hoover J. P. Sousa Newton Hippocrates Mother Theresa Susan B. Anthony Lech Walensa Aristotle Jim Henson Debussy Einstein Leonardo Da Vinci Gandhi Bach Ben Franklin Marco Polo Madame Curie Plato Shakespeare Picasso Matthew (New Testament) John (New Testament) Mark (New Testament) Luke (New Testament) Otto Bismark Samuel Pepys Kant G.B. Shaw OrganizersHumanitarians A BC D

52. 02-10 ©2010 Herrmann International A B D C Efficiency Financials Technology Past trends Performance Measurements Goals - Objectives Competition Environment Future trends New concepts National - World Vision - Purpose Long term strategy Methods - Regulations Quality - Perfection Risk reduction Resources Control Timing Policy Training - Development Teams - Relationships Community Relations Customer Relations Communications Culture - Values Recognition Business Thinking Tool Facts Form Futures Feelings Adapted by Mindtech, Inc

53. 02-10 ©2010 Herrmann International FORM FEELINGS FACTS FUTURES A B D C FOUR F'S

54. 02-10 ©2010 Herrmann International