1. Copyright © 2008 Allyn & Bacon Informative Presentations 14 CHAPTER Chapter Objectives This Multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. 1.Describe importance and difficulty of making informative presentations in today’s business world. 2.Identify informative presentations in terms of function, type, and format. 3.Utilize 4 basic principles for the successful creation and presentation of an informative message. 4.Make technology-assisted presentations utilizing video, TV, and multimedia components.

2. Copyright © 2008 Allyn & Bacon Informative Presentations Presentations that tell listeners something they do not already know or that supplement or reinforce listeners’ existing knowledge.

3. Copyright © 2008 Allyn & Bacon Function Presentation’s Function: What the presentation accomplishes or aims to accomplish. Functions of Informative Presentations:  Sharing information and ideas.  Shaping perceptions.  Setting agendas.

4. Copyright © 2008 Allyn & Bacon Organizing the Presentation Types of Informative Presentations Description Demonstration Explanation

5. Copyright © 2008 Allyn & Bacon Description Type of informative presentation that satisfies the audience members’ needs for facts, figures, and other data. Organizational Patterns:  Topical Pattern: Main points of a message are organized as parallel elements of the topic itself.  Chronological Pattern: Main points of a message are organized in a time-related sequence.

6. Copyright © 2008 Allyn & Bacon Demonstration Type of informative presentation that aims to explain the how of an issue. Organizational Pattern:  Spatial/Geographical Pattern: Main points are organized in term of their physical locations, especially in relation to each other.

7. Copyright © 2008 Allyn & Bacon Explanation Type of informative presentation that aims to explain the intricacies of an issue. Organizational Patterns:  Cause/Effect Pattern: Message is organized around the origins and the results of a series of events.  Comparison/Contrast Pattern: Identifies a familiar situation and then relates it to an unfamiliar situation.

8. Copyright © 2008 Allyn & Bacon Typical Formats Briefings: Relatively short presentations that inform an audience about a particular event. Reports: Informative accounts of the status quo. Training Presentations: Informative presentations that educate listeners to help them gain or improve on specific skills.

9. Copyright © 2008 Allyn & Bacon Guidelines for a Successful Presentation

10. Copyright © 2008 Allyn & Bacon Analyze Potential Sources of Noise Noise: Anything that interferes with the communication process can occur at any time in the process.  Physical Noise: Distractions in the environment of the presentation.  Physiological Noise: Competing personal needs of the listeners.  Psychological Noise: Internal distractions within the mind of the listener.

11. Copyright © 2008 Allyn & Bacon Adapt to Your Listeners Adaptation: Tailoring the message and material of the presentation to the audience’s needs and requirements. Knowledge Level: Level of adaptation that is based on how much or little an audience is interested in your message and material. Interest Level: Level of adaptation that is based on how much or little an audience is interested in your message and material.

12. Copyright © 2008 Allyn & Bacon Shared Perceptions Analogies: Comparison of 2 items, with the argument that what is true in one case is also true in the other.

13. Copyright © 2008 Allyn & Bacon Camera Skills Practice  Using a teleprompter (above camera vs. beside camera).  Making eye contract (e.g., with live audience, with camera). Appearance  Cosmetics: Restore the natural dimensions of the face.  Clothing: The context is the final determination of what the wear.

14. Copyright © 2008 Allyn & Bacon Anxiety Management Practice is the key to reducing anxiety. Watch yourself on tape with a critical—but constructive—eye. Concentrate on the way you sound as well as on the way you look. Show your practice video to someone for feedback.