1. Virtual Policy 08 Patrice Chazerand Secretary General of ISFE London 22-23 July 2008 Kids and Virtual Spaces

2. ISFE –ISFE represents the interest of the European game industry to EU institutions and other international organizations –ISFE members include publishers and national trade associations

3. A fast-changing industry moving online Compound annual growth rate 2006-2011: 10.2% in Europe, 10.0% in Asia-Pacific, 6.7% in the US. Our region’s lead is even more conspicuous in the online area: CAGR (%) Online game spending EMEA 24.6 US 19.3 Asia- Pacific 16.1

4. Nielsen survey 2008 62% of European gamers report playing online. Geography: Northern and central Europe (78% in Norway, 76% in Poland and Latvia) Demographics: teens score 70% Games as socializing tools:13% of Nielsen interviewees quote social interaction as their overall motivation for playing, 27% among online players.

5. Online games vs virtual worlds –Where to draw the line –Jason Rutter : today’s online gamers are tomorrow’s developers of online games –Common challenges: protection of minors, privacy, IPRs, freedom of expression.

6. The challenge of protecting minors: PEGI Online -The essentials of PEGI Online –The ingredients of success: Industry, Government, Consumers.

7. BYRON REVIEW ACTION PLAN Internet Videogames Better regulation25 Better awareness36 Better education 4 Will make for EMPOWERED PARENTS

8. Games and Education - John Dowell: « When you are playing video games, chances are that you are learning something” - Marc Prensky - Five levels of learning - How (to do something: learning from experience) - What (to do or not to do: learning of rules) - Why (to attack, to cooperate: learning of strategy) - Where (does the game happen: learning of context) - Whether (to decide: learning of value-based decisions) - European Schoolnet – Games In Schools project

9. More at www.isfe.eu www.pegi.info www.pegionline.euwww.isfe.eu www.pegi.info