1. The client: The one who creates the business or the project, the entrepreneur/ project leader. The client has to have any kind of affiliation to CU Boulder. The customer: The investor/founder of the project or business. B UFF ONE CROWDFUNDER Customer Research and Target Customer Strategy

2. CLIENTS Student Undergraduate Student Graduate Student Former Student Faculty Alumni Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER CUSTOMER Student Faculty Alumni Donorss Family and Friends Strangers Boulder Community and Beyond

3. Buying Decision - Customer Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER Helping the entrepreneur to raise the money needed to fund their project/ Business. Influences to invest or donate/ support the project/ Business: Level of interest Faith on the entrepreneur Fully vetted Fraud protection Reliability of C.F portal C.F portal success history.

4. Buying Decision- Clients Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER Sale cycle is short (2 to 3 months max.) bb Service/ Transaction is made through the Platform Influences to choose C.F platform for the support of her/his project/ Business: Record of successful campaign raises Who is the founder/ investor pool How big is the investor/ funder pool How well funded organized and successful the platform is How accessible and easy is to upload your project/ business to the platform How much help you could receive.

5. Customer/ Client Understanding Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER Target customer look information and advice through WOM, the C.F portal. The customer perceive the service as complete success and goodwill act. The target customer believe in or offer because of the affiliation to the university, and the perception that their fund raising efforts will be successful and completed quickly.

6. Customer/ Client Understanding Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER The most persuasive attributes or benefits from this service are donation piece. Yet, equity would be a “ maybe”. a There is a real need, which is to fund great ideas from CU students, or anyone who is affiliated to it.

7. Customer/ Client Experience Customer Research and Target Customer Strategy B UFF ONE CROWDFUNDER Client Assistance 24/7 Easy to upload their Projects/ Business Idea Promote them frequently Customer Warranty their perks Transparency in the process Easy to find the project they feel connected to.