2. Global Online Market Predictions 2011

3. 2. 2011 Global online Market predictions Online Marketing Will Get an Even Bigger Chunk of Marketing Budgets 2011 Will be the Coming of Age Year for Social Media Marketing Mobile Marketing Set To Take Off Personalized Marketing to Jump to the Next Level Marketing Analytics Will Become More Advanced Search marketing continues to evolve and expand Metrics continue to become more sophisticated Offline marketing continues to expand its reach online Mobile Internet – Unprecedented Early Stage Growth Source: ineedhits: http://blog.ineedhits.com/small-business-news/2011-predictions-online-marketing-trends- 23388825.htmlhttp://blog.ineedhits.com/small-business-news/2011-predictions-online-marketing-trends- 23388825.html Marketingbones; http://marketingbones.com/online-marketing-trends-for-2011http://marketingbones.com/online-marketing-trends-for-2011 Morgan Stanly Resrach :CM Summit_New York City 1. 4. 3. 5. 6. 8. 7. 9.

4. The Objectives Drive Sales/Lead to Salon and online store Drive traffic for blog.angeltong. com Maintain brand engagement Optimize the cost and performance

5. China 2011 : HK$1 M Hong Kong 2011 : HK$2.2M 2011 Budget Allocation

6. XMO Tracking SEMFacebookBanner Tactic Seeding Leads Sales

7. HK Media Plan Strategies Keep Yahoo HK Article Module, Beauty Exchange sponsorship and seeding for subtle branding purpose (~ 30% of budget) SEM/Remaining banner placement are mainly for sales/performance driven (Yahoo HK, Mingpao, Facebook, Maximizer banner will run CPC) Heavy up on social media to strengthen the image (e.g facebook fan page management, fan page poll ad)

8. Budget Summary –Hong Kong(2011)

9. China Online Market Predictions 2011

10. Source: 新华网, Iresearch http://chenlilong84.blog.163.com/blog/static/1664431200811891946943/ 1. China Domestic social networking market in 2011 will be nearly 10 billion 2. Continued growth in online shopping market in China 3.Rapid growth of Internet advertising market 4. Search engine marketing (SEM) achieve explosive growth 5. Diversified forms of online advertising brand 6. Online Advertising will become a new era of rich media 7. New carriers emerging online advertising and marketing 8.

11. China Media Plan Strategies Focus on Guangdong Market Campaign is for both branding( 明星瘦身老師 ) and sales driven Create a separate column to promote 明星瘦身老師 at the blog Search Engine Marketing + CPC banner placement (Beauty related network) to increase cost efficiency

12. Budget Summary –Hong Kong(2011)

13. Appendix II – Screencap - China

14. Yahoo HK – 健康生活 Article Module

15. Yahoo HK – Run of site – Standard Banners

16. Facebook – Poll Ad

17. Facebook – Run of site – Social Ad

18. Mingpao – Run of site– Standard Banners

19. Maximizer - Run of Lady Network – Standard Banners

20. Yahoo HK - SEM

21. Google HK - SEM

22. Appendix I – Screencap – Hong Kong

23. MSN.com.cn – standard banners

24. RenRen – ROS - Social Ad

25. Google CN SEM

26. Baidu SEM

27. Thank you!