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THE 1950’s THE POSTWAR YEARS AT HOME. Eisenhower and the 1950’s.

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Presentation on theme: "THE 1950’s THE POSTWAR YEARS AT HOME. Eisenhower and the 1950’s."— Presentation transcript:

1 THE 1950’s THE POSTWAR YEARS AT HOME

2 Eisenhower and the 1950’s

3 The Postwar Economy People were eager to get the things that they had been missing since the Depression Per capita income: average income per person doubled in the 1950’s Conglomerates: large corporation that owns many smaller companies –Grew out of fear learned during the Depression –If one area of the economy failed, investments in another area would be safe

4 The Post War Economy Conversion to peacetime economy –Prices soared 25% when restrictions were lifted. –Strikes affected nearly everyone. Taft-Hawley Act: workers must return to work while government investigated strikes in major industries Fair Deal: Truman’s proposals to improve conditions for all –Continuation of New Deal Programs –Most programs were rejected by the Congress

5 Business Changes Franchise: right to open a restaurant using a parent company’s name and system –McDonald’s was the first franchise –Allowed an individual to begin a business with a small cash investment and enjoy the support of a huge parent corporation Television: raised money to broadcast by selling advertising time –Companies benefited by persuading viewers to buy their products –In 1955, the average American family watched 4- 5 hours per day

6 Highways Change Life New services: drive-in restaurants and movies, hotels & more gas stations Move to the suburbs –GI Bill provided low interest mortgages to soldiers –Levittown: pre-cut & pre-assembled houses that were almost identical Interstate Highway Act: government built an interstate highway system –Provided a network of new roads for evacuation from a nuclear attack

7 Movie Time… Clip from Blast from the Past…life in a atomic bomb shelter https://www.youtube.com/watch?v=8e5OF- jF56U

8 Minority Rights

9 Demands for Civil Rights Brown v. Board of Education: ruled that separate but equal can never be equal. –Outlawed segregation in public schools –Overturned Plessy v. Ferguson Montgomery Bus Boycott: African Americans refused to use the busses –Introduced nonviolent protest practices –Produced a new generation of leaders Little Rock Integration: conflict erupted when Central High School was integrated in 1957 –State government refused to follow Court ruling –Eisenhower called in National Guard to carry out order


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