1. North Carolina and the 2010 Census Planning for the Next Decade NC SDC Annual Meeting June 18, 2008

2. Whats Going On? Geographic programs Laying the foundations Geographic programs Laying the foundations Collecting the data Timeline and operations Collecting the data Timeline and operations Our role for the 2010 Census Great expectations Our role for the 2010 Census Great expectations

3. Geographic Programs Foundation on which socio-economic data is constructed Foundation on which socio-economic data is constructed Boundary and Annexation Survey (BAS) Boundary and Annexation Survey (BAS) Local Update of Census Addresses (LUCA) Local Update of Census Addresses (LUCA) Participant Statistical Areas Program (PSAP) Participant Statistical Areas Program (PSAP)

4. LUCA Local government verification of the Census Master Address File (MAF) for their area Local government verification of the Census Master Address File (MAF) for their area 3 participation options with varying levels of confidentiality restrictions and review opportunities 3 participation options with varying levels of confidentiality restrictions and review opportunities LUCA updated MAF is the mailing list used for distributing 2010 Census questionnaires LUCA updated MAF is the mailing list used for distributing 2010 Census questionnaires 78 counties and 271 municipalities participated 78 counties and 271 municipalities participated

7. Collecting the Data Census Day – April 1, 2010 Census Day – April 1, 2010 2010 Census Dress Rehearsals in San Juaquin, CA and the Fayetteville area of NC 2010 Census Dress Rehearsals in San Juaquin, CA and the Fayetteville area of NC Local Census Offices (LCOs) will begin to open this fall: Asheville, Charlotte, Greensboro, Fayetteville, and Greenville Local Census Offices (LCOs) will begin to open this fall: Asheville, Charlotte, Greensboro, Fayetteville, and Greenville February – March 2010 – questionnaires mailed February – March 2010 – questionnaires mailed April – July 2010 – non-response follow-up April – July 2010 – non-response follow-up

8. Data Release December 31, 2010 – Apportionment Counts must be released to the President December 31, 2010 – Apportionment Counts must be released to the President March 2011 – Redistricting Data to the states March 2011 – Redistricting Data to the states Summary File release Summary File release

9. Census Changes Single form Census! - name - relationship - sex - age - Hispanic/Latino Origin - race - residency (group quarters) Single form Census! - name - relationship - sex - age - Hispanic/Latino Origin - race - residency (group quarters) Hand held computers (HHCs) Hand held computers (HHCs) Wheres all the socio-economic data? Wheres all the socio-economic data?

10. American Community Survey (ACS) Content - income- poverty - labor force- occupation/industry - educational attainment- tenure - housing value- commuting Content - income- poverty - labor force- occupation/industry - educational attainment- tenure - housing value- commuting Coming this Fall – Health Insurance Coverage Coming this Fall – Health Insurance Coverage Single year data releases in August/September Single year data releases in August/September 3-year aggregates will release their first data by December 3-year aggregates will release their first data by December

11. ACS – More Detail Sample (long) form of the decennial census is now the American Community Survey Sample (long) form of the decennial census is now the American Community Survey Samples monthly Samples monthly Reports data: - annually for areas of 65,000+ - 3-year aggregates for areas of 20,000 – 64,999 - 5-year aggregates for areas below 20,000 Reports data: - annually for areas of 65,000+ - 3-year aggregates for areas of 20,000 – 64,999 - 5-year aggregates for areas below 20,000 Reports estimates with margins of error Reports estimates with margins of error Not comparable to Census 2000 sample data Not comparable to Census 2000 sample data Controlled … eventually … to the Census counts Controlled … eventually … to the Census counts

12. Decennial Census Geography Local Governments LUCA BAS PSAP Federal/State Estimates Shapefiles ACS Participation

15. Trends and Questions North Carolina is estimated to grow by over 17% by the 2010 Census North Carolina is estimated to grow by over 17% by the 2010 Census Our non-response rate for Census 2000 was 36% Our non-response rate for Census 2000 was 36% How much funding can we afford to lose? How well can we plan and budget for the future?

16. 2010 Census Partnership US Census Bureau will have a national ad campaign US Census Bureau will have a national ad campaign Federal budget limitations for promotion Federal budget limitations for promotion Local partnership and promotion are key to success Local partnership and promotion are key to success

17. Complete Count Committees Local community leaders putting a local face on census participation Local community leaders putting a local face on census participation Identify: - members - resources - opportunities - hard to enumerate groups Identify: - members - resources - opportunities - hard to enumerate groups Partnership is a two-way street - use available promotional material Partnership is a two-way street - use available promotional material

19. Building Census Awareness Encouraging the creation of Complete Count Committees in every county Encouraging the creation of Complete Count Committees in every county Governors Complete Count Committee Governors Complete Count Committee Utilize networks State Data Center NC League of Municipalities NC Association of County Commissioners Professional organizations Community organizations Utilize networks State Data Center NC League of Municipalities NC Association of County Commissioners Professional organizations Community organizations Snowball of awareness Snowball of awareness

20. Supporting Local Efforts Liaison and support for Complete Count Committees Liaison and support for Complete Count Committees State focused promotional resources on the NC Census web site http://census.state.nc.us State focused promotional resources on the NC Census web site http://census.state.nc.us http://census.state.nc.us Request for state funds Promotional products State advertising State Fair presence Request for state funds Promotional products State advertising State Fair presence Census promotion activities for state leadership Census promotion activities for state leadership

21. Resources 2010 Census website http://www.census.gov/2010census 2010 Census website http://www.census.gov/2010census http://www.census.gov/2010census NC State Data Center Census website http://census.state.nc.us NC State Data Center Census website http://census.state.nc.us http://census.state.nc.us Local Census Office Partnership Specialists Local Census Office Partnership Specialists

22. Bob Coats Governors Census Liaison North Carolina State Data Center North Carolina Office of State Budget & Management 20320 Mail Service Center Raleigh, NC 27699-0320 Phone: (919) 807-4781 Email: Bob.Coats@osbm.nc.gov