1. ISAAA India Ingenuity, Innovation & Implementation

2. My world, your world & our world Indomitable task of feeding global society in the near, mid & long term Growing # of food-deficit countries Imbalance in demand-supply of food Population growth vs food production Growing appetite vs pervasive poverty Knowledge-information divide - rights or wrongs, pros & cons and for & against Science illiteracy vs societal engagement Adversarial vs consensual approach

3. New world order Cleaner and greener world Key priorities include climate change, sustainability and bio-security Advances in economy, environment and ecology to be driven by innovative approaches Technological intensive sectors including food & agriculture Trade and development to be measured on a new scale such as carbon emission, child labor, SPS and traceability etc

4. Changing market dynamics Increased interdependence among countries particularly in the area of food, agriculture, S&T, trade and security Capital intensive R&D and product development Crop & trait specific products with global appeal Increased S&T collaboration & technology transfers Seamless market interface among countries Standardized biosafety data and harmonisation of global regulatory practices Country specific regulatory approvals and technology stewardship Technology-safety-ownership-societal context to dominate approval & adoption

5. In pursuit of excellence Technological innovation Business innovation Entrepreneurial innovation Social enterprise innovation Competitiveness based on the national comparative advantages to drive frugal innovation Innovation to achieve inclusive development- producing more from less for more (India’s population stand1.21 billion)

6. Bridging the knowledge gap between science & society A-year long engagement Major contribution to Annual Brief 42: contributed significantly in writing three new chapters, editing & proofreading the Annual Brief Mega CBU subscriber List: a total of 56,785 new CBU subscribers added, double than the target of 30,000 for 2010 Launched ISAAA-India BIC website: a user-friendly, easy to navigate and interactive website about ISAAA India BIC http://www.isaaa.org/indiahttp://www.isaaa.org/india Released “Bt Cotton in India: A Country Profile”- First in Biotech Crop Profile Series

7. Bridging the knowledge gap between science & society ISAAA Campaign: “A Million Healing Hands to Help a Billion Hungry”: conceived and developed a new attractive promotional ad featuring Norman Borlaug Legacy aimed at adding more subscribers to the CBU Released two short videos- “14 years of Biotech Agriculture" and "Global Biotech Crops Report 2009” “Clive James Speaks” Video: Released a high quality video “Clive James Speaks” that highlights the adoption, impact and future of biotech crops globally. Contributed major chapter- “Biotech Science Communication in India: Bridging Science and Society” to ISAAA publication “Communication Challenges and Convergence in Crop Biotechnology”

8. ISAAA Knowledge Campaign “A Million Healing Hands to Help a Billion Hungry”

9. Bridging the knowledge gap between science & society Participation in more than 35 conferences related to agriculture, food security and biotechnology. Display ISAAA Exhibits in major conferences Distribution of ISAAA publications and country specific resource materials Act as “Biotech Think Tank” – provide inputs cum briefing notes for govt officials/ regulators/ ministries/industry ISAAA becomes “A must visit destination in Delhi” for visitors from inside and outside the country Excel in regularly contributing CBU articles ISAAA info is a trigger for media articles in leading newspapers of the country Regular visits to biotech crops field – to gain first hand experience of the performance of crops

10. ISAAA India BIC A one-stop-shop for reliable information on biotech crops

13. Bridging the knowledge gap –New Approach –Next Generation Conceived, authored, illustrated & produced World’s first, ISAAA’s first & ours first “An Educational Cartoon Publication on Biotech/GM Crops” “Mandy & Fanny –The Future of Sustainable Agriculture” Mandy & Fanny are the new generation educational cartoon of biotech crops Mandy, a masculine character impersonates biotech maize whereas feminine figure 'Fanny' mimics biotech cotton

15. Bridging the knowledge gap –New Approach –Next Generation The World is full of erroneous information which is confusing the public about the attributes, and the significant economic & environmental benefits of biotech crops Growing volume of scientifically un-validated and misleading information in the popular media, particularly on the internet, is a cause of concern, because of its potential to negatively influence policy makers Untimely and unjustified delays in the introduction of well- tested, safe and proven biotechnology applications in crop production These delays are particularly important at a time of rising food prices which now preclude and threaten poor people’s right to affordable food

17. Bridging the knowledge gap –New Approach –Next Generation The publication aims to address the knowledge divide that precludes society in developing countries access to authoritative knowledge on biotech crops Multiple products including Promos, short/long duration animated videos & publication Promotional material includes Stickers, t-shirts, panels, posters, hats/caps, flags, bookmarks Targeted to adults & learning institutions, policy makers & general public Worldwide market - translations & reproduction to suit country specific requirements Penetration in new generation internet based social media

18. Can we popularize “Mandy & Fanny” as the “Tom & Jerry” of biotech agriculture?? An ISAAA approach –yes we can It’s my Mandy, It’s my Fanny, It’s our Mandy & Fanny - Ownership ISAAA-KC-BICs levels of penetration in society – wider reach, deep impact Coherence amongst BICs led by KC/ISAAA – Branding/Brand equity Glue to Mandy & Fanny’s new slogan “Biotech Agriculture is Sustainable Agriculture” Tap social media and other internet based knowledge conduits to enlarge our reach Target schools and institute of higher learning

19. Bridging the knowledge gap –New Approach –Next Generation