1. Life Cycle Assessment The Science behind Environmental Product Labeling

2. What we will cover...

3. Background on IERE & basics of Life Cycle Assessment (LCA) Global picture for EPD labeling Creating the Product Category Rule for Wine Automated software for EPD labeling Marketing Advantages

4. What IERE Does American Center for LCA EPD Program Life Cycle Communi ty Other Research and Education

5. Life Cycle Assessment A 40 year old Science, Measures all environmental impacts of products and services from cradle to grave Raw Materials Transport Manu- facturing USE Transport Reuse recycle

6. ISO and the 14040 series ISO makes voluntary standards to support international trade: ISO is sister organization of WTO 14040 series are guidance on how to do LCA’s ISO 14025 is guidance on environmental product declarations Regulation & legislation based on LCA is presumed not to present technical barriers to trade under the WTO

7. What’s happening around the globe? US Implementing the ZEF Program

8. It’s the law in France... Grenelle de l’Environnement Law (2007) – omnibus legislation, confirmed in 2010 Requires that all consumer products sold in France have a TYPE III EPD Program initiated in January 2010, completed in 2012 Without EPDs, cannot sell to France

9. European Commission Announces Label Pilot Program Following Frances’ lead, the EU has announced its Label Pilot Program: 26 July 2013 - Deadline for applications September 2013 - Selection of participants completed October/November 2013 -Start of 1st wave of category rules pilot April-June 2014 (expected) -Start of testing verification processes April 2015 (expected) - Start of tests of communication vehicles

10. Create a Product Category Rule (PCR) Conduct a product Life Cycle Assessment (LCA) Use LCA data to formulate a Type III Environmental Product Declaration (EPD) 3 Steps to Get Your Label

11. Product Category Rules (PCR’s) are the detailed rules on how to do the impact measurements They disclose the facts by analyzing all the data in the impact categories of a Life Cycle Assessment Product Category Rules (PCR’s) Human Toxicity Ozone Depletion Ecotoxicity Fossil Fuel Photochemical Eutrophication Acidification Climate Change LCA Impact Categories

12. A draft PCR exists for wine within the Environdec System in Europe IERE has permission to edit for use in the U.S. Participating wineries would serve on the PCR Committee, review and revise the draft for use by U.S. wine makers Existing PCR for Wine

13. Existing certifications are tracking inputs and outputs of fertilizer, pesticides, and irrigation. LCA would require data from energy (fuel, electricity), machinery, production materials (trellis materials, packaging materials), and waste management, this fills the gaps. Existing Data – Identify Gaps

14. 1.Choose a program operator (IERE) 2.Perform your LCA in conformance with the PCR and convert data into EPD format 3.Have the EPD independently reviewed by a certified LCA Professional 4.Receive your label from earthsure® to display on product or at POS Conducting your LCA

15. A globally accepted label that discloses the life cycle environmental performance of products and services NOT a claim of environmental superiority NOT a certification or registration 15 Environmental Product Declarations (EPD’s) EPD discloses data like the nutrition label

16. Everything is covered, From making fertilizer To treating human waste Life Cycle Assessment

20. Mount Takhoma Blonde July 2012 12 oz More Information Print Version Climate Change Climate Change 210 grams CO2 equivalent Acidification 0.015 mgs H+ equivalent Toxicity 0.0005 CTUe Smog 0.02 mgs O3 equivalent Water Use 1.5 Liters water Land Use 3.2 m2-years Eutrophication 0.21 grams N equivalent 0.011 grams CFC-11 equivalent Ozone Depletion UV These results may not be comparable to those created under a different product category rule

21. Let’s you use your environmental performance to drive sales LCA identifies potential cost savings through your value chain Increased exposure of your environmental stewardship and industry leadership Secures global market access – EPD’s being required in some countries. Why should you be part of this?

22. Colleen Hall Barta Director of Development 253-208-9702 colleen@iere.org