2. English learning with Landmark English MemberItem for working Angela 79045116 The features and how to help user Sabrina 79045119 Introduction & the principles Irene 79045125 The principles & paper filing Maureen 79045127 Conclusion Ada 79045144 PowerPoint Director: Dr. Nicole Huang

3. I.Introduction II. Four main appeals for consumer III.The principles applies in the designing phase IV.Conclusion

4. I.Introduction Learning a language is liked a kind of habit. The more you practice, the more you learn easier. AMC( 空中美語 ) is one of good publishers for learning English. “Landmark English” is for higher learners. It uses multimedia materials and activities to promote the effects.

5. II. Four main appeals for consumer A.What is it designed for? B.The features of the product C.The principles applies in the designing phase D.How can the product help the user to learn English?

6. What is it designed for? There are four levels for English learners A+ English English 4U Landmark English English Digest

7. The features of the product New vocabulary Red point Pictures Reading questions Content Translation and answers Explanation of grammar Cloze test Vocabulary card

8. New vocabulary Each lesson has some vocabularies and every vocabulary has a sentence in order to making readers to understand.

9. Red point If there is a red point in front of a vocabulary, it means it must be an examinational vocabulary.

10. Pictures

11. Reading questions

12. Content Every month, we always select different topics to arouse readers’ desires.

13. Translation and answer

14. Explanation of grammar

15. Cloze Test

16. Vocabulary card

17. Coherence Visualization Shortcuts Grammar Help Safety Aesthetics The principles applied in the designed phase

18. Coherence

19. Visualization It can show you some pictures related to your topic and content

20. Shortcuts Marking with numbers that you can find it easily below the article or beside the article.

21. Grammar Ex. Despite his young age, he knows a lot about the world. = Though he is young, he knows a lot about the world. despite + N./V.-ing = though + S. +V. “Despite” is a preposition, and it means about “in spite of”.

22. Help It has translation and answer key to the end of this magazine. It could help you to understand it easily.

23. Safety Reading the content, you can touch the topic and get more impression. You can get more confidence and fun to read this article.

24. Aesthetics

25. How can the product help the user to learn English? 1. Listening 2. Speaking 3. Reading 4. Writing

26. Listening native speakers You can listen by using CD/ CD-ROM or MP3, they are recorded by native speakers.

27. Speaking By reading the magazine, you can speak out fluently. Meanwhile, you can follow these CD/CD-ROM and MP3 to speak.

28. Reading “The more you read, the more you get. “

29. Writing There are some writing skills teach you how to make a paragraph.

30. III.Conclusion “Landmark English” is the best English magazine for learners.