1. The World of Film Genres of Film

2. The Golden Ages  1930s and 1940s  Majority of films created in Hollywood by major actors

3. Why make films? 1. To make money 2. To entertain 3. To educate 4. To be creative 5. To preserve memories *each reason for filming creates a different type, or genre, of film

4. Films that ENTERTAIN  This is the most popular type of film  Mrs. Doubtfire, Transformers

5. Films that TEACH  These are the films that are produced for use in business and schools  Often referred to as ‘educational’ films  The American Revolution, Improving your Punctuation  Axiom  Educational films can be---but are not always— entertaining; entertaining films can be—but are not always-- educational

6. Educational Films  Have 3 primary purposes 1. To Persuade 2. To Educate 3. To Teach

7. Genres

8. How many genres are there?  Many  14 common forms, to be specific 1. Sci fi8. Experimental 2. Western9. Educational 3. Comedy10. Foreign 4. Fantasy11. Nature 5. Cartoon/animation12. Historical 6. Adventure13. Documentary 7. Musical14. Industrial

9. Cartoon vs. Animated Film  Is there a difference?  --cartoon is computer generated  --animation blends in live action

10. How about those Documentaries…  The Academy of Motion Picture Arts and Sciences defines documentaries as  “those that deal with historical, social, scientific, or economic subjects, either photographed in actual occurrence or re-enacted, and where the emphasis is more on factual content than on entertainment.”  Term first used by English filmmaker John Grierson in 1926

11. Newsreels: introduced as short breaks between features in a movie theater Social Action: type of propaganda film expressing a specific point of view Propaganda : emotionally appealing, persuades viewer to form a conclusion Naturalist: concerned with unexplored parts of the world, including relationship of primitive people and nature Biography: depicts a subject’s life Historic: catch-all term for a film about something that happened in the past

12. Propaganda  Consider the effect of beer ads or car ads during a televised sporting event  Typical commercial is 30 seconds  Effectively persuade the audience to buy or do something  Most commercials apply three approaches  1. persuade  2. inform  3. entertain all at the same time

13. Animated Films  How does it work?  Make a flip book  Run through a projector  At high speed  Creates the illusion of movement Walt Disney is most famous for this technique

14. Fun Fact  Snow White and the Seven Dwarves is the first feature length animated movie (1938)  Traditional Disney animation calls for ‘on-one’ shooting—24 drawings per second of film on screen

15. Misc.  Computer Graphics  Special affects  Saves time and money over traditional cel animation  Faster and cheaper than human artists  Toy Story first completely animated film made by Disney in 1995  Claymation  California Raisins

16. Independent Film  Refers to a personal film made by an independent filmmaker  These films have small audiences  Not shown in major theaters  Many become cult classics  Most independent films have their first major showing at Film Festivals

17. U.S. Domination in Film Market  American made products dominate the film market for three major reasons  1. economics  2. high production quality  3. international popularity of American movie stars